{"id":11009,"date":"2024-10-29T16:24:28","date_gmt":"2024-10-29T15:24:28","guid":{"rendered":"https:\/\/www.mild.se\/case-studies\/brand-building-and-engaging-films-for-transtema\/"},"modified":"2024-12-20T15:32:49","modified_gmt":"2024-12-20T14:32:49","slug":"brand-building-and-engaging-films-for-transtema","status":"publish","type":"case-studies","link":"https:\/\/www.mild.se\/en\/case-studies\/brand-building-and-engaging-films-for-transtema\/","title":{"rendered":"Brand-building and engaging videos for Transtema"},"content":{"rendered":"<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\" id=\"om-foretaget-och-uppdraget\">About the company and project<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Transtema is one of Sweden\u2019s leading companies in the installation, service, operation, and maintenance of communication infrastructure across the Nordic region.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>With an impressive breadth of expertise, Transtema assists its clients with all types of networks, including mobile, fiber, charging infrastructure, and electricity. Whether it\u2019s planning, design, installation, service, operation, or maintenance, they offer unique solutions tailored to each customer. Additionally, Transtema provides top-quality network equipment, data storage solutions, and innovative IoT solutions to optimize client operations.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>With two dedicated Network Operations Centers (NOC) and approximately 700 technicians, Transtema monitors and ensures the operation of various types of communication networks around the clock, giving customers confidence and security at every stage of the process.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Transtema needed inspiring videos to attract new talent. With our help, engaging films were created that highlighted Transtema's work culture, core values \u200b\u200band the day-to-day lives of their employees. These videos strengthen their employer brand and help them attract the next generation of talent.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-separator container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div><\/div>\n\n\n<div class=\"block cs-specification container\">\n\t<div class=\"row justify-content-center\">\n\t\t<div class=\"col-lg-8\">\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <h5>Client<\/h5>\n                    <p>Transtema<\/p>\n                <\/div>\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-0\">\n                        <h5>Industry<\/h5>\n                        <p>Communication network<\/p>\n                    <\/div>\n                            <\/div>\n\n\t\t\t<div class=\"row\">\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-3\">\n                        <h5>Services<\/h5>\n                        <p>Content, Video production<\/p>\n                    <\/div>\n                \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"block core-spacer container \">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-embed container aligncenter\">\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Transtema_Final Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/p65zpd5ebk?dnt=1&#038;seo=true&#038;videoFoam=true#?secret=BFlVc1JY3S\" data-secret=\"BFlVc1JY3S\" frameborder=\"0\" scrolling=\"no\" width=\"100%\" height=\"100%\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\" id=\"losningen\">The challenge <\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>The main challenge of the project was achieving the right tone in the videos. Conveying a fitting sense of the company\u2019s identity is crucial when producing this type of brand-building content. It\u2019s often essential that employees feel comfortable representing Transtema and acting as the company\u2019s face to the public.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Another critical aspect was ensuring that the videos were effective across multiple channels, such as the website, social media, and advertising. To maximize reach and impact, the videos needed to be adapted for different platforms and formats. They had to be both concise and powerful for quick social media feeds, while also suitable for longer presentations where there is more time to delve deeper.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>The primary goal of the videos is to present Transtema as an appealing employer. By following various employees at the company, viewers gain an authentic glimpse into their roles and how they contribute to Transtema\u2019s success.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-columns container wide \">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"block core-column container \">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"2400\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1.jpg\" alt=\"\" class=\"wp-image-9576\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1.jpg 1920w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1-240x300.jpg 240w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1-819x1024.jpg 819w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1-768x960.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1-1229x1536.jpg 1229w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1-1638x2048.jpg 1638w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1-1070x1338.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1-860x1075.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.1-1-430x538.jpg 430w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"block core-column container \">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"2400\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1.jpg\" alt=\"\" class=\"wp-image-9579\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1.jpg 1920w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1-240x300.jpg 240w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1-819x1024.jpg 819w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1-768x960.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1-1229x1536.jpg 1229w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1-1638x2048.jpg 1638w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1-1070x1338.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1-860x1075.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/Transtema-split_1-2.2-1-430x538.jpg 430w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-embed container aligncenter\">\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Tekniker 30Sek_V.4 Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ryw6loah0n?dnt=1&#038;seo=true&#038;videoFoam=true#?secret=NbHITpg05R\" data-secret=\"NbHITpg05R\" frameborder=\"0\" scrolling=\"no\" width=\"100%\" height=\"100%\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\" id=\"resultatet\">The result <\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Through this project, we aimed to create videos that not only inform but also engage and inspire. We look forward to seeing how Transtema continues to use these videos to attract new talent and strengthen their employer brand. Transtema now has the tools to reach potential candidates and find tomorrow\u2019s employees.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n<div class=\"block client-quotes overflow-hidden py-6 py-lg-7 text bg-gray\">\n\n    <div class=\"container\">\n\n        \n        <div class=\"row flex-nowrap flex-md-wrap justify-content-center\">\n\n                            <div class=\"col-lg-12\">\n                    <div class=\"row\">\n                        \n                            <div class=\"quote-carousel swiper w-100 position-relative\">\n\n                                <div class=\"d-flex flex-nowrap swiper-wrapper\">\n\n                                    \n                                            <div class=\"swiper-slide col-12 col-lg-10 text-center d-flex flex-column justify-content-lg-center\">\n\n                                                <div class=\"row justify-content-center align-items-center\">\n\n                                                    \n                                                    <div class=\"col-12 col-lg-10 d-flex flex-wrap\">\n                                                        <blockquote class=\"text w-100 mb-0 fz-5 fz-lg-7 font-italic\"><p>&#8220;We reached out to several agencies to discuss our ideas on showcasing our employees\u2019 everyday work life and Transtema\u2019s core values. We wanted the videos to capture the warmth and genuine feeling that defines our corporate culture. The energy and innovative thinking that Mild conveyed in their presentation made it easy for us to choose them as our agency. We are extremely pleased with the result, which has achieved a significant impact across our channels.&#8221;<\/p>\n<\/blockquote>\n                                                    <\/div>\n\n                                                <\/div>\n\n                                                                                                    <div class=\"d-lg-flex flex-wrap flex-column align-items-center justify-content-center justify-content-lg-start mt-4 mt-xl-5 fz-4 fz-lg-5\">\n\n                                                        <div>\n                                                            <div class=\"font-weight-bold\">Sofia Hermansson<\/div>                                                            <div>Sofia Hermansson, CMO Transtema <\/div>                                                        <\/div>\n\n                                                                                                                    <figure class=\"order-first mt-4 mt-lg-0 mb-0 mb-xl-5\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2024\/10\/transtema-logga.svg\" class=\"client-logotype img-fluid lazyload\" alt=\"\" loading=\"lazy\" \/><\/figure>\n                                                        \n                                                    <\/div>\n                                                \n                                            <\/div>\n\n                                        \n                                <\/div>\n\n                                <div class=\"swiper-pagination position-relative d-flex justify-content-center align-items-center\"><\/div>\n\n                                <div class=\"swiper-button-prev position-absolute\"><div class=\"btn btn-gray bg-transparent nav-btn d-inline-flex align-items-center rounded-circle-alt\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path 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frameborder=\"0\" scrolling=\"no\" width=\"100%\" height=\"100%\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-embed container \">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"30s Ha\u030allbarhet (1) Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ky9xbo4ik1?dnt=1&#038;seo=true&#038;videoFoam=true#?secret=0IYDc9oMe6\" data-secret=\"0IYDc9oMe6\" frameborder=\"0\" scrolling=\"no\" width=\"100%\" height=\"100%\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><\/p>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>About the company and project Transtema is one of Sweden\u2019s leading companies in the installation, service, operation, and maintenance of communication infrastructure across the Nordic region. With an impressive breadth of expertise, Transtema assists its clients with all types of networks, including mobile, fiber, charging infrastructure, and electricity. Whether it\u2019s planning, design, installation, service, operation, [&hellip;]<\/p>\n","protected":false},"featured_media":9587,"menu_order":43,"template":"","cs-category":[191,189],"projectlead":[],"customer":[248],"services":[251,252],"industries":[250],"class_list":["post-11009","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cs-category-design-ux-en","cs-category-digital-marketing","customer-transtema","services-content-en","services-filmproduktion-en","industries-communication-network"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand-building and engaging videos for Transtema - Mild<\/title>\n<meta name=\"description\" content=\"Mild created engaging videos for Transtema that showcase their work culture and values, to attract new talent and strengthen the brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mild.se\/en\/case-studies\/brand-building-and-engaging-films-for-transtema\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand-building and engaging videos for Transtema - 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