{"id":19445,"date":"2025-03-03T11:53:51","date_gmt":"2025-03-03T10:53:51","guid":{"rendered":"https:\/\/www.mild.se\/case-studies\/smarter-digital-strategy-together-with-packoplock\/"},"modified":"2025-04-08T13:35:34","modified_gmt":"2025-04-08T11:35:34","slug":"packoplock","status":"publish","type":"case-studies","link":"https:\/\/www.mild.se\/en\/case-studies\/packoplock\/","title":{"rendered":"Smarter digital strategy \u2013 together with Packoplock"},"content":{"rendered":"
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The client and the mission<\/h2>\n<\/div><\/div><\/div>\n\n
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Packoplock is a leading supplier of packaging and shipping materials with a strong position in the industry. When our collaboration began, the goal was to continue growing Packoplock\u2019s visibility \u2013 both organically and through advertising.<\/p>\n<\/div><\/div><\/div>\n\n

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Our role? To act as a strategic sounding board, contribute with a helicopter perspective, and work closely with the Packoplock team to identify new opportunities, highlight areas for improvement, and support their ongoing efforts to strengthen and maintain digital visibility.<\/p>\n<\/div><\/div><\/div>\n\n

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The challenges at project start<\/h2>\n<\/div><\/div><\/div>\n\n
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  • Strong competition from key industry players<\/li>\n\n\n\n
  • Technical SEO aspects in need of development<\/li>\n\n\n\n
  • Need to clarify content structure and prioritize key areas<\/li>\n\n\n\n
  • Desire for more cost-effective advertising<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
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    Client<\/h5>\n

    Packoplock<\/p>\n <\/div>\n\n \n

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    Industry<\/h5>\n

    Packaging and packing materials<\/p>\n <\/div>\n <\/div>\n\n\t\t\t

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    Services<\/h5>\n

    Advertising, Digital strategy, SEM, SEO<\/p>\n <\/div>\n \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n
    <\/div>\n<\/div>\n\n
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    \"\"<\/figure>\n<\/div>\n\n
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    The solution \u2013 a close and parallel collaboration<\/h2>\n<\/div><\/div><\/div>\n\n
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    SEO \u2013 analysis, clarity and guidance<\/h3>\n<\/div><\/div><\/div>\n\n
    \n

    Packoplock has long been working actively with SEO in-house. Through our collaboration, we\u2019ve supported their efforts by analyzing technical structure, identifying areas for improvement, and suggesting actions \u2013 all with the goal of sharpening content and defending (or improving) key search positions.<\/p>\n<\/div><\/div><\/div>\n\n

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    Google Ads \u2013 greater efficiency through analysis<\/h3>\n<\/div><\/div><\/div>\n\n
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    With regular dialogue and strategic insight, we\u2019ve helped Packoplock evolve their advertising through scripts, more frequent reviews, and deeper data analysis. The goal is simple: maximize results from every invested krona \u2013 and continuously adapt based on what the data tells us.<\/p>\n<\/div><\/div><\/div>\n\n

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    Digital strategy \u2013 in step with the market<\/h3>\n<\/div><\/div><\/div>\n\n
    \n

    The collaboration is built on transparency, responsiveness and clear communication. We act as a strategic partner in the day-to-day work, offering input based on current needs and market shifts. Together, we align and update the direction of the project to make sure the strategy keeps up.<\/p>\n<\/div><\/div><\/div>\n\n

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    The result<\/h2>\n<\/div><\/div><\/div>\n\n
    \n

    The collaboration has grown organically, shaped by close dialogue, shared insights and a mutual drive. Today, Packoplock has:<\/p>\n<\/div><\/div><\/div>\n\n

    \n
      \n
    • A clearer structure and stronger organic search visibility<\/li>\n\n\n\n
    • A more data-driven and cost-efficient advertising setup<\/li>\n\n\n\n
    • A partnership that enables faster insights and more proactive action
      <\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
      \n

      And we\u2019re far from done. Instead, we\u2019ll keep unpacking and unlocking new opportunities \u2013 through close collaboration and open conversation.

      That\u2019s how we create the best results at Mild \u2013 together with our clients.<\/p>\n<\/div><\/div><\/div>\n\n

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      <\/div>\n<\/div>\n\n\n
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      “What matters most to us is personal chemistry \u2013 but also being challenged in our thinking, ideas, and knowledge. And we truly feel that the specialists we work with do that exceptionally well. We need experts who are skilled in their field, but who can also see the bigger picture and think broadly.”<\/p>\n<\/blockquote>\n <\/div>\n\n <\/div>\n\n

      \n\n
      \n
      Nora Str\u00f6mb\u00e4ck<\/div>
      Digital Marketing Manager, Packoplock <\/div> <\/div>\n\n
      \"\"<\/figure>\n \n <\/div>\n \n <\/div>\n\n \n <\/div>\n\n
      <\/div>\n\n
      <\/svg><\/div><\/div>\n
      <\/svg><\/div><\/div>\n <\/div>\n\n <\/div>\n <\/div>\n \n <\/div>\n\n <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      The client and the mission Packoplock is a leading supplier of packaging and shipping materials with a strong position in the industry. When our collaboration began, the goal was to continue growing Packoplock\u2019s visibility \u2013 both organically and through advertising. Our role? To act as a strategic sounding board, contribute with a helicopter perspective, and […]<\/p>\n","protected":false},"featured_media":19411,"menu_order":51,"template":"","cs-category":[189,193,192],"projectlead":[],"customer":[254],"services":[258,257,198,197],"industries":[256],"class_list":["post-19445","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cs-category-digital-marketing","cs-category-keyword-analysis","cs-category-strategy","customer-packoplock-scandinavia-ab","services-advertising","services-digital-strategy","services-sem-en","services-seo-en","industries-packaging-and-packing-materials"],"acf":[],"yoast_head":"\nSmarter digital strategy \u2013 together with Packoplock - Mild<\/title>\n<meta name=\"description\" content=\"Smarter SEO and Google Ads boosted Packoplock's digital visibility \u2013 and increased profitability. 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