{"id":19853,"date":"2025-04-16T10:46:03","date_gmt":"2025-04-16T08:46:03","guid":{"rendered":"https:\/\/www.mild.se\/case-studies\/lease-a-bike-is-gearing-up-and-were-working-together-to-reach-new-goals\/"},"modified":"2025-04-22T14:03:16","modified_gmt":"2025-04-22T12:03:16","slug":"lease-a-bike","status":"publish","type":"case-studies","link":"https:\/\/www.mild.se\/en\/case-studies\/lease-a-bike\/","title":{"rendered":"Lease a Bike shifts gears \u2014 how we\u2019re working together to reach new goals"},"content":{"rendered":"<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\" id=\"om-foretaget-och-uppdraget\">The client and the mission<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Lease a Bike makes it easy for employers to offer bicycles as an employee benefit \u2014 smooth, sustainable, and healthy. When the collaboration with Mild began, the goal was to scale up marketing efforts and reach both employees and employers, with a focus on increased visibility and generating more qualified leads.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Our assignment? To work alongside Lease a Bike to build a strategy that resonates with the target audience, adjust channel selection, and continuously optimize for maximum impact. In short: to kick-start growth from all directions.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><strong>Initial challenges<\/strong><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>Reaching the right audience on LinkedIn proved difficult with the previous strategy<br><\/li>\n\n\n\n<li>Mixed lead quality from Meta<br><\/li>\n\n\n\n<li>Lack of a clear, overall picture of performance across channels<br><\/li>\n\n\n\n<li>A desire to work more data-driven with continuous optimization<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-separator container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div><\/div>\n\n\n<div class=\"block cs-specification container\">\n\t<div class=\"row justify-content-center\">\n\t\t<div class=\"col-lg-8\">\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <h5>Client<\/h5>\n                    <p>Lease a Bike<\/p>\n                <\/div>\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-0\">\n                        <h5>Industry<\/h5>\n                        <p>Bicycle benefits for companies<\/p>\n                    <\/div>\n                            <\/div>\n\n\t\t\t<div class=\"row\">\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-3\">\n                        <h5>Services<\/h5>\n                        <p>SEM, SEO, SoMe<\/p>\n                    <\/div>\n                \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\"><div class=\"block core-image container my-6 my-lg-7 aligncenter\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"3840\" height=\"2160\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2.jpg\" alt=\"\" class=\"wp-image-19763\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2.jpg 3840w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2-300x169.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2-1024x576.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2-768x432.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2-1536x864.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2-2048x1152.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2-1070x602.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2-860x484.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2-430x242.jpg 430w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_2-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\" id=\"losningen\">The solution \u2013 close collaboration and a sharper direction<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">Meta \u2013 funnel strategy focused on qualified leads<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>On Meta, we developed a clear funnel strategy: using video content in the awareness phase to build brand recognition and introduce Lease a Bike to a cold audience. We then retarget engaged users with traffic campaigns and stills focused on concrete benefits.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>In the final step, we shifted the focus from in-platform lead generation to website conversions. This allows us to better qualify the traffic and build stronger tracking data \u2014 a direction already delivering clear results.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">LinkedIn \u2013 retargeting existing customer companies<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>On LinkedIn, we also made a strategic shift. Rather than casting a wide net, we now use the channel primarily for retargeting existing customer companies. Through list uploads, we reach employees at these companies with the goal of raising awareness about the bike benefit. The strategy is still new, but we\u2019re closely monitoring the outcome.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">SEM \u2013 overview with MER reporting<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>To create a full picture of all marketing efforts, we implemented a MER report (Market Efficiency Ratio). Looking beyond individual channel results allows us to understand the bigger picture \u2014 and make smarter long-term optimization decisions.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">SEO \u2013 a solid foundation in the background<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>SEO continues to play a supporting role in our efforts. While the case is centered on paid advertising and social media, we maintain a strong technical foundation and continuously improve the site in collaboration with our SEO specialists.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n<div class=\"block client-quotes overflow-hidden py-6 py-lg-7 text bg-gray\">\n\n    <div class=\"container\">\n\n        \n        <div class=\"row flex-nowrap flex-md-wrap justify-content-center\">\n\n                            <div class=\"col-lg-12\">\n                    <div class=\"row\">\n                        \n                            <div class=\"quote-carousel swiper w-100 position-relative\">\n\n                                <div class=\"d-flex flex-nowrap swiper-wrapper\">\n\n                                    \n                                            <div class=\"swiper-slide col-12 col-lg-10 text-center d-flex flex-column justify-content-lg-center\">\n\n                                                <div class=\"row justify-content-center align-items-center\">\n\n                                                    \n                                                    <div class=\"col-12 col-lg-10 d-flex flex-wrap\">\n                                                        <blockquote class=\"text w-100 mb-0 fz-5 fz-lg-7 font-italic\"><p>\u201cWorking with Mild has provided us with a stable foundation for our digital marketing. Being able to keep everything under one roof \u2014 and having access to top-level expertise across multiple key areas when needed \u2014 has been truly valuable.\u201d<\/p>\n<\/blockquote>\n                                                    <\/div>\n\n                                                <\/div>\n\n                                                                                                    <div class=\"d-lg-flex flex-wrap flex-column align-items-center justify-content-center justify-content-lg-start mt-4 mt-xl-5 fz-4 fz-lg-5\">\n\n                                                        <div>\n                                                            <div class=\"font-weight-bold\">Smilla Skog<\/div>                                                            <div>Marketing Manager, Lease a Bike <\/div>                                                        <\/div>\n\n                                                                                                                    <figure class=\"order-first mt-4 mt-lg-0 mb-0 mb-xl-5\"><img decoding=\"async\" width=\"1352\" height=\"835\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease-a-bike-1.png\" class=\"client-logotype img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease-a-bike-1.png 1352w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease-a-bike-1-300x185.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease-a-bike-1-1024x632.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease-a-bike-1-768x474.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease-a-bike-1-1070x661.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease-a-bike-1-860x531.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease-a-bike-1-430x266.png 430w\" sizes=\"auto, (max-width: 1352px) 100vw, 1352px\" loading=\"lazy\" \/><\/figure>\n                                                        \n                                                    <\/div>\n                                                \n                                            <\/div>\n\n                                        \n                                <\/div>\n\n                                <div class=\"swiper-pagination position-relative d-flex justify-content-center align-items-center\"><\/div>\n\n                                <div class=\"swiper-button-prev position-absolute\"><div class=\"btn btn-gray bg-transparent nav-btn d-inline-flex align-items-center rounded-circle-alt\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M18.1187 21.6187C18.4294 21.3081 18.4576 20.822 18.2034 20.4794L18.1187 20.3813L11.7378 14L18.1187 7.61872C18.4294 7.30808 18.4576 6.82197 18.2034 6.47942L18.1187 6.38128C17.8081 6.07064 17.322 6.0424 16.9794 6.29656L16.8813 6.38128L9.88128 13.3813C9.57064 13.6919 9.5424 14.178 9.79656 14.5206L9.88128 14.6187L16.8813 21.6187C17.223 21.9604 17.777 21.9604 18.1187 21.6187Z\"\/><\/svg><\/div><\/div>\n                                <div class=\"swiper-button-next position-absolute\"><div class=\"btn btn-gray bg-transparent nav-btn d-inline-flex align-items-center rounded-circle-alt\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.88128 21.6187C9.57064 21.3081 9.5424 20.822 9.79656 20.4794L9.88128 20.3813L16.2622 14L9.88128 7.61872C9.57064 7.30808 9.5424 6.82197 9.79656 6.47942L9.88128 6.38128C10.1919 6.07064 10.678 6.0424 11.0206 6.29656L11.1187 6.38128L18.1187 13.3813C18.4294 13.6919 18.4576 14.178 18.2034 14.5206L18.1187 14.6187L11.1187 21.6187C10.777 21.9604 10.223 21.9604 9.88128 21.6187Z\"\/><\/svg><\/div><\/div>\n                            <\/div>\n\n                                            <\/div>\n                <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n<div class=\"block core-spacer container \">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-columns container wide \">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"block core-column container \">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"2400\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1.jpg\" alt=\"\" class=\"wp-image-19746\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1.jpg 1920w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1-240x300.jpg 240w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1-819x1024.jpg 819w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1-768x960.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1-1229x1536.jpg 1229w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1-1638x2048.jpg 1638w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1-1070x1338.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1-860x1075.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.1-430x538.jpg 430w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"block core-column container \">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"2400\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2.jpg\" alt=\"\" class=\"wp-image-19743\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2.jpg 1920w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2-240x300.jpg 240w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2-819x1024.jpg 819w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2-768x960.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2-1229x1536.jpg 1229w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2-1638x2048.jpg 1638w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2-1070x1338.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2-860x1075.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-split_1-2.2-430x538.jpg 430w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">The results<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Our collaboration with Lease a Bike is built on curiosity, responsiveness, and flexibility. Together, we test new ideas, refine messaging, and adapt strategies based on what actually resonates with the audience.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>We\u2019re already seeing strong results \u2014 especially on Meta, where lead quality has improved significantly. With open communication and a strong team dynamic, we keep pedaling forward \u2014 and we\u2019re not slowing down any time soon.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-buttons container mt-2 \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/leaseabike.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit website<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"3840\" height=\"2160\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1.jpg\" alt=\"\" class=\"wp-image-19758\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1.jpg 3840w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1-300x169.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1-1024x576.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1-768x432.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1-1536x864.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1-2048x1152.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1-1070x602.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1-860x484.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1-430x242.jpg 430w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/04\/lease_a_bike-big_1-1-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The client and the mission Lease a Bike makes it easy for employers to offer bicycles as an employee benefit \u2014 smooth, sustainable, and healthy. When the collaboration with Mild began, the goal was to scale up marketing efforts and reach both employees and employers, with a focus on increased visibility and generating more qualified [&hellip;]<\/p>\n","protected":false},"featured_media":19753,"menu_order":52,"template":"","cs-category":[189],"projectlead":[],"customer":[259],"services":[198,197,200],"industries":[261],"class_list":["post-19853","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cs-category-digital-marketing","customer-lease-a-bike","services-sem-en","services-seo-en","services-some-en","industries-bicycle-benefits-for-companies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lease a Bike shifts gears \u2014 how we\u2019re working together to reach new goals - Mild<\/title>\n<meta name=\"description\" content=\"This is how we helped Lease a Bike scale up digital efforts with smart strategy, data-driven advertising and qualified leads as a result.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mild.se\/en\/case-studies\/lease-a-bike\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lease a Bike shifts gears \u2014 how we\u2019re working together to reach new goals - 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