{"id":23436,"date":"2025-11-04T14:09:08","date_gmt":"2025-11-04T13:09:08","guid":{"rendered":"https:\/\/www.mild.se\/case-studies\/when-the-website-becomes-part-of-the-experience\/"},"modified":"2026-02-26T10:21:08","modified_gmt":"2026-02-26T09:21:08","slug":"when-the-website-becomes-part-of-the-experience","status":"publish","type":"case-studies","link":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/","title":{"rendered":"When the website becomes part of the experience"},"content":{"rendered":"<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\" id=\"om-foretaget-och-uppdraget\">About the company and the mission<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Gek\u00e5s is one of Sweden\u2019s most well-known destinations \u2014 attracting millions of visitors each year for shopping, dining, activities, and accommodation. The website plays a central role in inspiring guests, sharing updates, and driving bookings. Over the past few years, it has become increasingly important, and Gek\u00e5s turned to us to help modernize the platform, make it more user-friendly, and easier to manage internally.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-separator container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div><\/div>\n\n\n<div class=\"block cs-specification container\">\n\t<div class=\"row justify-content-center\">\n\t\t<div class=\"col-lg-8\">\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <h5>Client<\/h5>\n                    <p>Gek\u00e5s<\/p>\n                <\/div>\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-0\">\n                        <h5>Industry<\/h5>\n                        <p>Retail &amp; experiences<\/p>\n                    <\/div>\n                            <\/div>\n\n\t\t\t<div class=\"row\">\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-3\">\n                        <h5>Services<\/h5>\n                        <p>Design, Digital strategy, SEO, UX, Website<\/p>\n                    <\/div>\n                \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"block core-video container my-6 my-lg-7 \">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1984 \/ 1080;\" width=\"1984\" autoplay loop muted src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Gekas-scroll-1986x1080-1.mp4\"><\/video><\/figure>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\" id=\"losningen\">The challenge<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Gek\u00e5s already had a content-rich website \u2014 but also a major opportunity: to showcase everything in a more engaging and intuitive way. There was room to improve navigation, unify the visitor experience, and make it easier to plan a visit, book accommodation, or simply explore all that Gek\u00e5s has to offer.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>At the same time, there was clear potential to streamline internal workflows. With a more modern and flexible platform, the team at Gek\u00e5s could work faster, manage content with ease, and respond to new needs more efficiently.<\/p>\n<\/div><\/div><\/div>\n\n\n<div id=\"carousel-block_f25d64c082be326037db55e330cc4411\" class=\"block carousel swiper my-7 overflow-hidden\">\n\n    <div class=\"container\">\n\n        <div class=\"row justify-content-center\">\n\n            <div class=\"col-12 col-md-10 swiper\">\n\n                <div class=\"d-flex flex-nowrap swiper-wrapper\">\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-6-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-7-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-5-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-4-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-3-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-8-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Slider-Gekas-9-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                    <\/div>\n\n                <div class=\"swiper-pagination position-relative\"><\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\" id=\"resultatet\">The goal<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>To create a modern, inspiring, and easy-to-navigate website that guides visitors all the way \u2014 from initial inspiration to confirmed booking. Just as importantly, the solution needed to be easy to manage internally and built for future scalability and digital growth.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-columns container wide \">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"block core-column container \">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2160\" height=\"2160\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16.png\" alt=\"\" class=\"wp-image-22713\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16.png 2160w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-300x300.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-1024x1024.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-150x150.png 150w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-768x768.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-1536x1536.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-2048x2048.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-32x32.png 32w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-1070x1070.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-860x860.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-430x430.png 430w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-16-1920x1920.png 1920w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"block core-column container \">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2160\" height=\"2160\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15.png\" alt=\"\" class=\"wp-image-22710\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15.png 2160w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-300x300.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-1024x1024.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-150x150.png 150w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-768x768.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-1536x1536.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-2048x2048.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-32x32.png 32w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-1070x1070.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-860x860.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-430x430.png 430w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-15-1920x1920.png 1920w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">Our solution<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>To meet Gek\u00e5s\u2019 high expectations for their digital presence, we took a holistic approach \u2014 covering strategy, structure, design, and development. Thanks to a close collaboration, we were able to define a clear roadmap and deliver a platform that performs just as well behind the scenes as it does for end users.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">A better user experience<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>We built a brand-new site structure with a clear, well-organized sitemap that makes it easier for users to find what they\u2019re looking for. Booking flows were simplified, and the content was reorganized to feel more inspiring and accessible. The design also got a major upgrade \u2014 better reflecting Gek\u00e5s as a full-scale experience destination.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-video container my-6 my-lg-7 alignwide\">\n<figure class=\"wp-block-video alignwide\"><video height=\"1080\" style=\"aspect-ratio: 1440 \/ 1080;\" width=\"1440\" autoplay loop muted src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Iphone-boka-boende-1440x1080-1.mp4\"><\/video><\/figure>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">SEO<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>We carried out foundational SEO optimization to ensure strong visibility in search engines and create a solid base for future digital growth.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">Accessibility<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>The entire website was adapted to meet current WCAG accessibility guidelines, making sure all visitors \u2014 regardless of ability \u2014 can access content and enjoy the same great experience.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">Integrations<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>To ensure a seamless journey, we implemented integrations with the booking system and payment providers Swish and Nets. We also connected the Gek\u00e5s loyalty card, so users can log in and check their balance directly on the website.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">Easier content management<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>We built a brand-new admin interface using Gutenberg, giving the Gek\u00e5s team a far more intuitive way to update and manage content. This reduces internal workload and increases agility.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">Full service and ongoing support <\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>For Gek\u00e5s, the website is a living channel. Our partnership continues, with Mild serving as a digital sounding board and handling everything from technical maintenance to content updates and ideas for new digital initiatives.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-columns container wide \">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"block core-column container \">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2160\" height=\"2160\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14.png\" alt=\"\" class=\"wp-image-23198\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14.png 2160w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-300x300.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-1024x1024.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-150x150.png 150w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-768x768.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-1536x1536.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-2048x2048.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-32x32.png 32w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-1070x1070.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-860x860.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-430x430.png 430w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-14-1920x1920.png 1920w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"block core-column container \">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2160\" height=\"2160\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18.jpg\" alt=\"\" class=\"wp-image-23201\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18.jpg 2160w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-300x300.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-1024x1024.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-150x150.jpg 150w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-768x768.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-1536x1536.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-2048x2048.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-32x32.jpg 32w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-1070x1070.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-860x860.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-430x430.jpg 430w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/LinkedIn-post-18-1920x1920.jpg 1920w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">The result<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Today, Gek\u00e5s has a modern, inspiring website that\u2019s easier for visitors to navigate \u2014 and much simpler for the internal team to manage. The new booking flow is clearer and smoother, which has already led to more completed bookings per day. The site is now ready to scale with the business and support future growth initiatives.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-buttons container mt-2 \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gekas.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit website<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n<div class=\"block client-quotes overflow-hidden py-6 py-lg-7 text bg-gray\">\n\n    <div class=\"container\">\n\n        \n        <div class=\"row flex-nowrap flex-md-wrap justify-content-center\">\n\n                            <div class=\"col-lg-12\">\n                    <div class=\"row\">\n                        \n                            <div class=\"quote-carousel swiper w-100 position-relative\">\n\n                                <div class=\"d-flex flex-nowrap swiper-wrapper\">\n\n                                    \n                                            <div class=\"swiper-slide col-12 col-lg-10 text-center d-flex flex-column justify-content-lg-center\">\n\n                                                <div class=\"row justify-content-center align-items-center\">\n\n                                                    \n                                                    <div class=\"col-12 col-lg-10 d-flex flex-wrap\">\n                                                        <blockquote class=\"text w-100 mb-0 fz-5 fz-lg-7 font-italic\"><p>\u201cOur collaboration with Mild has given us a website that truly captures the Gek\u00e5s experience \u2014 Shop, stay and enjoy! Information is clearer, booking accommodation is smoother, and our internal work is more efficient. The result is a modern, inspiring site we\u2019re both proud of and enjoy working with.\u201d<\/p>\n<\/blockquote>\n                                                    <\/div>\n\n                                                <\/div>\n\n                                                                                                    <div class=\"d-lg-flex flex-wrap flex-column align-items-center justify-content-center justify-content-lg-start mt-4 mt-xl-5 fz-4 fz-lg-5\">\n\n                                                        <div>\n                                                            <div class=\"font-weight-bold\">Anne Beth Eltun<\/div>                                                            <div>Project Manager, Marketing Department, Gek\u00e5s<\/div>                                                        <\/div>\n\n                                                                                                                    <figure class=\"order-first mt-4 mt-lg-0 mb-0 mb-xl-5\"><img decoding=\"async\" width=\"1157\" height=\"448\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/GekasUllared_webb.png\" class=\"client-logotype img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/GekasUllared_webb.png 1157w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/GekasUllared_webb-300x116.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/GekasUllared_webb-1024x397.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/GekasUllared_webb-768x297.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/GekasUllared_webb-1070x414.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/GekasUllared_webb-860x333.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/GekasUllared_webb-430x166.png 430w\" sizes=\"auto, (max-width: 1157px) 100vw, 1157px\" loading=\"lazy\" \/><\/figure>\n                                                        \n                                                    <\/div>\n                                                \n                                            <\/div>\n\n                                        \n                                <\/div>\n\n                                <div class=\"swiper-pagination position-relative d-flex justify-content-center align-items-center\"><\/div>\n\n                                <div class=\"swiper-button-prev position-absolute\"><div class=\"btn btn-gray bg-transparent nav-btn d-inline-flex align-items-center rounded-circle-alt\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M18.1187 21.6187C18.4294 21.3081 18.4576 20.822 18.2034 20.4794L18.1187 20.3813L11.7378 14L18.1187 7.61872C18.4294 7.30808 18.4576 6.82197 18.2034 6.47942L18.1187 6.38128C17.8081 6.07064 17.322 6.0424 16.9794 6.29656L16.8813 6.38128L9.88128 13.3813C9.57064 13.6919 9.5424 14.178 9.79656 14.5206L9.88128 14.6187L16.8813 21.6187C17.223 21.9604 17.777 21.9604 18.1187 21.6187Z\"\/><\/svg><\/div><\/div>\n                                <div class=\"swiper-button-next position-absolute\"><div class=\"btn btn-gray bg-transparent nav-btn d-inline-flex align-items-center rounded-circle-alt\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.88128 21.6187C9.57064 21.3081 9.5424 20.822 9.79656 20.4794L9.88128 20.3813L16.2622 14L9.88128 7.61872C9.57064 7.30808 9.5424 6.82197 9.79656 6.47942L9.88128 6.38128C10.1919 6.07064 10.678 6.0424 11.0206 6.29656L11.1187 6.38128L18.1187 13.3813C18.4294 13.6919 18.4576 14.178 18.2034 14.5206L18.1187 14.6187L11.1187 21.6187C10.777 21.9604 10.223 21.9604 9.88128 21.6187Z\"\/><\/svg><\/div><\/div>\n                            <\/div>\n\n                                            <\/div>\n                <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-image\"><div class=\"block core-image container my-6 my-lg-7 aligncenter\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"2520\" height=\"1538\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg.png\" alt=\"\" class=\"wp-image-22657\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg.png 2520w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg-300x183.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg-1024x625.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg-768x469.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg-1536x937.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg-2048x1250.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg-1070x653.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg-860x525.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Figure-\u2192-lease_a_bike-big_1-1.jpg-430x262.png 430w\" sizes=\"auto, (max-width: 2520px) 100vw, 2520px\" \/><\/figure>\n<\/div><\/div>\n\n\n<div id=\"cta-block_363890f6c7bf22b4ba4a0be889314a3f\" class=\"block cta my-8 my-lg-9\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            <div class=\"col-lg-6\">\n                \t<h3 class=\"brand-title\">\n\t\tCurious about how we can create a really great website for you?\t<\/h3>\n                <div class=\"mt-4\"><p><span style=\"font-weight: 400;\">Kontakta oss s\u00e5 ber\u00e4ttar vi mer.<\/span><\/p>\n<\/div>            <\/div>\n\t\t<\/div>\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-lg-6\">\n            \t\t<a href=\"#contact-us-69fe685beb0ff\"\n                        class=\"btn btn-primary normal d-inline-block my-4\"\n              data-toggle=\"collapse\" role=\"button\" aria-expanded=\"false\" aria-controls=\"contact-us-69fe685beb0ff\">\n            Contact us        <\/a>\n                                        <div class=\"row\">\n                    <div class=\"text-fields text-fields-69fe685beb0ff col\">\n                                                    <div id=\"contact-us-69fe685beb0ff\" class=\"collapse\" data-parent=\".text-fields-69fe685beb0ff\"><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]&gt; *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' style='display:none'><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1'  action='\/en\/wp-json\/wp\/v2\/case-studies\/23436#gf_1' data-formid='1' novalidate>\n                        <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_1_10\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_1_10'>\n                            \n                            <span id='input_1_10_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_10.3' id='input_1_10_3' value=''   aria-required='true'   placeholder='First name'  \/>\n                                                    <label for='input_1_10_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_1_10_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_10.6' id='input_1_10_6' value=''   aria-required='true'   placeholder='Last name'  \/>\n                                                    <label for='input_1_10_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_1_9\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_9'>Company name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_7\" class=\"gfield gfield--type-email gfield--input-type-email gf_left_half tease-box-sr-only gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_7' id='input_1_7' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_1_8\" class=\"gfield gfield--type-text gfield--input-type-text gf_right_half input-phone tease-box-sr-only field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_8'>Phone number<\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea tease-box-sr-only field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_1_5' class='textarea large'    placeholder='How can we help you? '  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_1_13\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full tease-box-only tease-box-toggle-container gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class=\"tease-box-toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"currentColor\"><path d=\"M5.893 7.931a1.049 1.049 0 0 0-1.464.001h-.001a1.003 1.003 0 0 0 0 1.436l6.839 6.708a1.052 1.052 0 0 0 1.468 0L19.57 9.37a1.004 1.004 0 0 0 0-1.44l-.006-.007a1.052 1.052 0 0 0-1.468.001L12.006 13.9 5.892 7.931Z\"\/><\/svg><\/div><\/li><li id=\"field_1_6\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent tease-box-sr-only gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label screen-reader-text gfield_label_before_complex' ><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_consent'><input name='input_6.1' id='input_1_6_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_1_6_1' >I hereby approve Mild's <a href=\"https:\/\/www.mild.se\/en\/privacy-policy\/\"target=\"_blank\">privacy policy<\/a>.<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_6.2' value='I hereby approve Mild&#039;s &lt;a href=&quot;https:\/\/www.mild.se\/en\/privacy-policy\/&quot;target=&quot;_blank&quot;&gt;privacy policy&lt;\/a&gt;.' class='gform_hidden' \/><input type='hidden' name='input_6.3' value='1' class='gform_hidden' \/><\/div><\/li><li id=\"field_1_12\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full tease-box-only tease-box-sr-only gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"submit\" id=\"gform_submit_button_2\" class=\"gform-button gform-button--white button\" value=\"Submit\" onclick=\"if(window[\"gf_submitting_1\"]){return false;}  window[\"gf_submitting_1\"]=true;  \" onkeypress=\"if( event.keyCode == 13 ){ if(window[\"gf_submitting_1\"]){return false;} window[\"gf_submitting_1\"]=true;  jQuery(\"#gform_1\").trigger(\"submit\",[true]); }\" data-conditional-logic=\"visible\"><\/li><li id=\"field_1_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_11' id='input_1_11' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/case-studies\/23436' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='Submit'  \/> <input type='hidden' name='gform_ajax' value='form_id=1&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=d1ad815ef849850f16f515d31f704083' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='SEK' value='5FH9ci+QYzqpwAQ2ziVeu2ldOMHCmAy6ImufPlp6GwZ42VQL+s30ln0YzMtD+HSJidN\/EYQo6UcjltV\/6Wx\/5qI01MtJL9OPjKyPYiXlJfMIjv8=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='WyJ7XCI2LjFcIjpcIjcxOWJiMDEwYjE1Yjk0YTViZWM5NGU2MTY3NzI3NzRiXCIsXCI2LjJcIjpcImMyYmFiZjhjM2NhZjI5ZTIzMjlkMTNiYzYzNDk3ZDJjXCIsXCI2LjNcIjpcIjcxOWJiMDEwYjE1Yjk0YTViZWM5NGU2MTY3NzI3NzRiXCJ9IiwiN2ViYzk1ZjE2MGFjZjY0MWM2YjBiNDdlOWM2OGQ4YmQiXQ==' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_1' id='gform_ajax_frame_1' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 1, 'https:\/\/www.mild.se\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){form_content.find('form').css('opacity', 0);jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_1').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https:\/\/www.mild.se\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_1').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"1\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_1\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_1\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_1\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 1, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]&gt; *\/\n<\/script>\n\n<\/div>\n                                                                    <\/div>\n                <\/div>\n            \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About the company and the mission Gek\u00e5s is one of Sweden\u2019s most well-known destinations \u2014 attracting millions of visitors each year for shopping, dining, activities, and accommodation. The website plays a central role in inspiring guests, sharing updates, and driving bookings. Over the past few years, it has become increasingly important, and Gek\u00e5s turned to [&hellip;]<\/p>\n","protected":false},"featured_media":22704,"menu_order":54,"template":"","cs-category":[194,191,189,193,192,190],"projectlead":[],"customer":[271],"services":[199,257,197,202,205],"industries":[273],"class_list":["post-23436","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cs-category-art-direction-en","cs-category-design-ux-en","cs-category-digital-marketing","cs-category-keyword-analysis","cs-category-strategy","cs-category-website","customer-gekas","services-design-en","services-digital-strategy","services-seo-en","services-ux-en","services-webbplats-en","industries-experience-and-trade"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modern and inspiring website for Gek\u00e5s<\/title>\n<meta name=\"description\" content=\"See how we helped Gek\u00e5s create a modern, user-friendly website that elevates the experience and simplifies bookings \u2013 for both visitors and their team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modern and inspiring website for Gek\u00e5s\" \/>\n<meta property=\"og:description\" content=\"See how we helped Gek\u00e5s create a modern, user-friendly website that elevates the experience and simplifies bookings \u2013 for both visitors and their team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Mild\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mildmedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T09:21:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Thumbnail-Gekas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/case-studies\\\/when-the-website-becomes-part-of-the-experience\\\/\",\"url\":\"https:\\\/\\\/www.mild.se\\\/en\\\/case-studies\\\/when-the-website-becomes-part-of-the-experience\\\/\",\"name\":\"Modern and inspiring website for Gek\u00e5s\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/case-studies\\\/when-the-website-becomes-part-of-the-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/case-studies\\\/when-the-website-becomes-part-of-the-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Thumbnail-Gekas.png\",\"datePublished\":\"2025-11-04T13:09:08+00:00\",\"dateModified\":\"2026-02-26T09:21:08+00:00\",\"description\":\"See how we helped Gek\u00e5s create a modern, user-friendly website that elevates the experience and simplifies bookings \u2013 for both visitors and their team.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/case-studies\\\/when-the-website-becomes-part-of-the-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mild.se\\\/en\\\/case-studies\\\/when-the-website-becomes-part-of-the-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/case-studies\\\/when-the-website-becomes-part-of-the-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Thumbnail-Gekas.png\",\"contentUrl\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Thumbnail-Gekas.png\",\"width\":1050,\"height\":840},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/case-studies\\\/when-the-website-becomes-part-of-the-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mild.se\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\\\/\\\/www.mild.se\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"When the website becomes part of the experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mild.se\\\/en\\\/\",\"name\":\"Mild\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mild.se\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#organization\",\"name\":\"Mild\",\"url\":\"https:\\\/\\\/www.mild.se\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logotype-social-mild.png\",\"contentUrl\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logotype-social-mild.png\",\"width\":1080,\"height\":1080,\"caption\":\"Mild\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mildmedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mildmedia\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mild-media\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Modern and inspiring website for Gek\u00e5s","description":"See how we helped Gek\u00e5s create a modern, user-friendly website that elevates the experience and simplifies bookings \u2013 for both visitors and their team.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/","og_locale":"en_US","og_type":"article","og_title":"Modern and inspiring website for Gek\u00e5s","og_description":"See how we helped Gek\u00e5s create a modern, user-friendly website that elevates the experience and simplifies bookings \u2013 for both visitors and their team.","og_url":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/","og_site_name":"Mild","article_publisher":"https:\/\/www.facebook.com\/mildmedia\/","article_modified_time":"2026-02-26T09:21:08+00:00","og_image":[{"width":1050,"height":840,"url":"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Thumbnail-Gekas.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/","url":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/","name":"Modern and inspiring website for Gek\u00e5s","isPartOf":{"@id":"https:\/\/www.mild.se\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Thumbnail-Gekas.png","datePublished":"2025-11-04T13:09:08+00:00","dateModified":"2026-02-26T09:21:08+00:00","description":"See how we helped Gek\u00e5s create a modern, user-friendly website that elevates the experience and simplifies bookings \u2013 for both visitors and their team.","breadcrumb":{"@id":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/#primaryimage","url":"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Thumbnail-Gekas.png","contentUrl":"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/11\/Thumbnail-Gekas.png","width":1050,"height":840},{"@type":"BreadcrumbList","@id":"https:\/\/www.mild.se\/en\/case-studies\/when-the-website-becomes-part-of-the-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mild.se\/en\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/www.mild.se\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"When the website becomes part of the experience"}]},{"@type":"WebSite","@id":"https:\/\/www.mild.se\/en\/#website","url":"https:\/\/www.mild.se\/en\/","name":"Mild","description":"","publisher":{"@id":"https:\/\/www.mild.se\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mild.se\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mild.se\/en\/#organization","name":"Mild","url":"https:\/\/www.mild.se\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mild.se\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.mild.se\/wp-content\/uploads\/2020\/10\/logotype-social-mild.png","contentUrl":"https:\/\/www.mild.se\/wp-content\/uploads\/2020\/10\/logotype-social-mild.png","width":1080,"height":1080,"caption":"Mild"},"image":{"@id":"https:\/\/www.mild.se\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mildmedia\/","https:\/\/www.instagram.com\/mildmedia\/","https:\/\/www.linkedin.com\/company\/mild-media\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/case-studies\/23436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/media\/22704"}],"wp:attachment":[{"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/media?parent=23436"}],"wp:term":[{"taxonomy":"cs-category","embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/cs-category?post=23436"},{"taxonomy":"projectlead","embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/projectlead?post=23436"},{"taxonomy":"customer","embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/customer?post=23436"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/services?post=23436"},{"taxonomy":"industries","embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/industries?post=23436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}