{"id":7263,"date":"2023-08-22T09:10:28","date_gmt":"2023-08-22T07:10:28","guid":{"rendered":"https:\/\/www.mild.se\/case-studies\/ny-anvandarvanlig-webbplats-for-skraddarsydd-butikskommunikation-2\/"},"modified":"2024-02-20T14:57:57","modified_gmt":"2024-02-20T13:57:57","slug":"new-user-friendly-website-for-tailored-retail-communication","status":"publish","type":"case-studies","link":"https:\/\/www.mild.se\/en\/case-studies\/new-user-friendly-website-for-tailored-retail-communication\/","title":{"rendered":"New user-friendly website for tailored retail communication"},"content":{"rendered":"<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">About the company and the project<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">Dixa is a company that specializes in in-store communication within the retail sector. They tailor visual messages for their clients, which generate profitability and reach the intended target audience right where they are, whether it's in shopping centers, storefronts, or other physical locations. Dixa's products range from wallpapers to banners and in-store communication materials. Dixa also has a subsidiary, Greenlite, which was also involved in the project.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">The project began with sketching the site structure, UX, and design for Dixa's new website. Once this was completed, a similar website was designed for Greenlite. The two websites make up a multisite setup: one theme for two different sites, where each can be filled with content that matches each company's needs.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-separator container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div><\/div>\n\n\n<div class=\"block cs-specification container\">\n\t<div class=\"row justify-content-center\">\n\t\t<div class=\"col-lg-8\">\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <h5>Client<\/h5>\n                    <p>Dixa<\/p>\n                <\/div>\n\n                \n                            <\/div>\n\n\t\t\t<div class=\"row\">\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-3\">\n                        <h5>Services<\/h5>\n                        <p>Development, SEO, UX, Website<\/p>\n                    <\/div>\n                \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"block core-video container my-6 my-lg-7 \">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/1920x1080px_case_dixa.mp4\"><\/video><\/figure>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">The project commenced in September 2022. One challenge was that Greenlite's original website was not mobile-responsive, while Dixa's website was difficult to administer and required a lot of manual work. This meant that we needed to design two integrated websites that could be efficiently managed.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">Since Dixa manufactures everything to order for its customers, we had to think carefully about how to build the site based on this information. Both the structure and content of the website had to be constructed accordingly. To successfully address these issues, specialists from our team in SEO, design, and development were required. The solution was to present Dixa's services through a drop-down menu instead of products.<\/p>\n<\/div><\/div><\/div>\n\n\n<div id=\"carousel-block_0cdeee5b0fd8872029dc68ca582bd6f9\" class=\"block carousel swiper my-7 overflow-hidden\">\n\n    <div class=\"container\">\n\n        <div class=\"row justify-content-center\">\n\n            <div class=\"col-12 col-md-10 swiper\">\n\n                <div class=\"d-flex flex-nowrap swiper-wrapper\">\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_1-1-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_2-1-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_3-1-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_4-1-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-1070x713.png\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-1070x713.png 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-300x200.png 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-1024x683.png 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-768x512.png 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-1536x1024.png 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-2048x1365.png 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-510x340.png 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-860x573.png 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/Slider_5-1-430x287.png 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                    <\/div>\n\n                <div class=\"swiper-pagination position-relative\"><\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">The result <\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">The result was two unique websites optimized for both mobile and desktop. Greenlite's website was made available in both Swedish and English, while Dixa's website was only available in Swedish. The websites are now current and updated according to the latest standards. Dixa's distinguishing services are clearly visible in a menu on the homepage with explanations of each service. Visitors quickly find what they are looking for, whether it's store signage, store campaigns, or a shop-in-shop solution.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">Dixa's website received a more service-oriented focus than product-oriented. Therefore, the new website presents solutions to the problems that Dixa's customers experience \u2013 through the new features and the easy-to-navigate menu. Dixa also requested not to publish dates on their newly written articles to keep the content relevant for as long as possible. This resulted in us removing dates and times for all upcoming and current articles.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">The collaboration between us at Mild and Dixa has been effective from the start, with goals achieved according to the schedule. When the two websites were integrated, the overall experience improved \u2013 tailored according to both brands, but with a common foundation. Dixa now has all the tools and structure needed to continue expanding its online presence, and we are proud to have been part of it.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-buttons container mt-2 \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.dixa.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit the website<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n<div class=\"my-6 my-lg-7 three-column no-headline\">\n\n\t<div class=\"container\">\n\t\t\n                    <div class=\"row three-column-carousel swiper justify-content-lg-center\">\n                <div class=\"d-flex flex-nowrap flex-lg-wrap swiper-wrapper w-100 justify-content-lg-center\">\n                    \n                        <div class=\"swiper-slide three-column-content col-12 col-lg-4 mt-5 mt-lg-0 no-text\">\n\n                                <img fetchpriority=\"high\" decoding=\"async\" width=\"255\" height=\"524\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/mobile_1-1-255x524.png\" class=\"img-fluid mb-4 lazyload\" alt=\"\" eager-loading=\"\" loading=\"eager\" \/>\n                                                        \n                                                    <\/div>\n                    \n                        <div class=\"swiper-slide three-column-content col-12 col-lg-4 mt-5 mt-lg-0 no-text no-text\">\n\n                                <img decoding=\"async\" width=\"255\" height=\"524\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/mobile_2-1-255x524.png\" class=\"img-fluid mb-4 lazyload\" alt=\"\" eager-loading=\"\" loading=\"eager\" \/>\n                                                        \n                                                    <\/div>\n                    \n                        <div class=\"swiper-slide three-column-content col-12 col-lg-4 mt-5 mt-lg-0 no-text no-text no-text\">\n\n                                <img decoding=\"async\" width=\"255\" height=\"524\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/08\/mobile_3-1-255x524.png\" class=\"img-fluid mb-4 lazyload\" alt=\"\" eager-loading=\"\" loading=\"eager\" \/>\n                                                        \n                                                    <\/div>\n                                    <\/div>\n\n                <div class=\"swiper-pagination position-relative\"><\/div>\n            <\/div>\n                <\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block core-quote container alignfull bg-gray my-7 py-7 \"><div class=\"container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\"><em><em>\"The two websites for Dixa and Greenlite now provide a solid foundation to build upon. We look forward to seeing Dixa grow its business with these opportunities.\"<\/em><\/em><\/p>\n<\/div><\/div><\/div><cite><strong>Annie<br><\/strong>Production Manager, Mild<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n<div id=\"cta-block_d2c659f0ba007605c16eb719045abd95\" class=\"block cta my-8 my-lg-9\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            <div class=\"col-lg-6\">\n                \t<h3 class=\"brand-title\">\n\t\tCurious about the project and want to learn more?\t<\/h3>\n                <div class=\"mt-4\"><p><span style=\"font-weight: 300;\">Don\u2019t hesitate to contact us for further details.<\/span><\/p>\n<\/div>            <\/div>\n\t\t<\/div>\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-lg-6\">\n            \t\t<a href=\"#get-in-touch-6a147fef4792d\"\n                        class=\"btn btn-primary normal d-inline-block my-4\"\n              data-toggle=\"collapse\" role=\"button\" aria-expanded=\"false\" aria-controls=\"get-in-touch-6a147fef4792d\">\n            Get in touch        <\/a>\n                                        <div class=\"row\">\n                    <div class=\"text-fields text-fields-6a147fef4792d col\">\n                                                    <div id=\"get-in-touch-6a147fef4792d\" class=\"collapse\" data-parent=\".text-fields-6a147fef4792d\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' style='display:none'><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1'  action='\/en\/wp-json\/wp\/v2\/case-studies\/7263#gf_1' data-formid='1' novalidate>\n                        <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_1_10\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_1_10'>\n                            \n                            <span id='input_1_10_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_10.3' id='input_1_10_3' value=''   aria-required='true'   placeholder='First name'  \/>\n                                                    <label for='input_1_10_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_1_10_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_10.6' id='input_1_10_6' value=''   aria-required='true'   placeholder='Last name'  \/>\n                                                    <label for='input_1_10_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_1_9\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_9'>Company name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_7\" class=\"gfield gfield--type-email gfield--input-type-email gf_left_half tease-box-sr-only gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' 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