{"id":7265,"date":"2023-04-18T10:07:56","date_gmt":"2023-04-18T08:07:56","guid":{"rendered":"https:\/\/www.mild.se\/case-studies\/grona-hem-for-stolta-hyresgaster-sa-blev-lansas-nya-webbplats\/"},"modified":"2024-02-20T14:58:38","modified_gmt":"2024-02-20T13:58:38","slug":"green-homes-for-proud-tenants-the-transformation-of-lansas-new-website","status":"publish","type":"case-studies","link":"https:\/\/www.mild.se\/en\/case-studies\/green-homes-for-proud-tenants-the-transformation-of-lansas-new-website\/","title":{"rendered":"Green homes for proud tenants \u2013 The transformation of Lansa&#8217;s new website"},"content":{"rendered":"<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">About the company and the project<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Lansa, established in 2016, is a nationwide green housing company with properties in both metropolitan and growing regions. Sustainability is their primary focus, aiming to become the leading provider of modern and sustainable homes. Owned by the L\u00e4nsf\u00f6rs\u00e4kringsgruppen, Lansa is committed to societal engagement through property acquisition and management, proudly identifying as \"The green housing company that makes people feel proud.\"<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-separator container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div><\/div>\n\n\n<div class=\"block cs-specification container\">\n\t<div class=\"row justify-content-center\">\n\t\t<div class=\"col-lg-8\">\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <h5>Client<\/h5>\n                    <p>Lansa Fastigheter AB<\/p>\n                <\/div>\n\n                \n                            <\/div>\n\n\t\t\t<div class=\"row\">\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-3\">\n                        <h5>Services<\/h5>\n                        <p>Development, SEO, UX, Website<\/p>\n                    <\/div>\n                \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"block core-video container my-6 my-lg-7 \">\n<figure class=\"wp-block-video\"><video height=\"948\" style=\"aspect-ratio: 1594 \/ 948;\" width=\"1594\" autoplay loop muted src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Lansa-Ipadfilm-min.mp4\"><\/video><\/figure>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Lansa aims to be a leading, modern, and sustainable housing company. However, when we first engaged with Lansa, their existing website did not reflect this vision. At Mild, we faced the task of significantly elevating lansa.se to resonate with Lansa's forward-thinking aspirations.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>We assembled a team of web developers, designers, SEO, and SEM specialists to embark on creating a brand new website. The goal was to introduce a completely new site structure, fresh keywords, updated design, and the latest WordPress technology.<\/p>\n<\/div><\/div><\/div>\n\n\n<div id=\"carousel-block_47a36887641fe2f579fb7686d0496532\" class=\"block carousel swiper my-7 overflow-hidden\">\n\n    <div class=\"container\">\n\n        <div class=\"row justify-content-center\">\n\n            <div class=\"col-12 col-md-10 swiper\">\n\n                <div class=\"d-flex flex-nowrap swiper-wrapper\">\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_1-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_2-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_3-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_4-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/Slider_5-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                    <\/div>\n\n                <div class=\"swiper-pagination position-relative\"><\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">The solution<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Lansa's website received a modern makeover aligned with their values and future visions. Today, when visiting lansa.se, users are greeted by a thoughtfully designed, easy-to-navigate, and inspiring housing site. We also implemented a plugin that integrates HomeQ\u2019s rental portal directly into lansa.se, allowing visitors to view available rentals without needing to go to an external site. For Lansa, the new website is significantly easier to manage, with various tools to create attractive, user-friendly landing pages independently.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>With enhanced SEO optimization, organic traffic increased, enabling Lansa to reduce Google Ads spending while attracting more traffic than before. This project led us at Mild to continuously assist Lansa with Google Ads, in addition to ongoing support and updates for the website.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-buttons container mt-2 \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lansa.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit the website<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n<div class=\"my-6 my-lg-7 three-column no-headline\">\n\n\t<div class=\"container\">\n\t\t\n                    <div class=\"row three-column-carousel swiper justify-content-lg-center\">\n                <div class=\"d-flex flex-nowrap flex-lg-wrap swiper-wrapper w-100 justify-content-lg-center\">\n                    \n                        <div class=\"swiper-slide three-column-content col-12 col-lg-4 mt-5 mt-lg-0 no-text\">\n\n                                <img fetchpriority=\"high\" decoding=\"async\" width=\"255\" height=\"524\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/mobile_2-255x524.png\" class=\"img-fluid mb-4 lazyload\" alt=\"\" eager-loading=\"\" loading=\"eager\" \/>\n                                                        \n                                                    <\/div>\n                    \n                        <div class=\"swiper-slide three-column-content col-12 col-lg-4 mt-5 mt-lg-0 no-text no-text\">\n\n                                <img decoding=\"async\" width=\"255\" height=\"524\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/mobile_1-255x524.png\" class=\"img-fluid mb-4 lazyload\" alt=\"\" eager-loading=\"\" loading=\"eager\" \/>\n                                                        \n                                                    <\/div>\n                    \n                        <div class=\"swiper-slide three-column-content col-12 col-lg-4 mt-5 mt-lg-0 no-text no-text no-text\">\n\n                                <img decoding=\"async\" width=\"255\" height=\"524\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/04\/mobile_3-255x524.png\" class=\"img-fluid mb-4 lazyload\" alt=\"\" eager-loading=\"\" loading=\"eager\" \/>\n                                                        \n                                                    <\/div>\n                                    <\/div>\n\n                <div class=\"swiper-pagination position-relative\"><\/div>\n            <\/div>\n                <\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block core-quote container alignfull bg-gray my-7 py-7 \"><div class=\"container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><em><em>\u201cThe difference between before and after in this project clearly demonstrates what we can achieve together with our clients. From the preliminary study to the final design, Lansa's website underwent a significant transformation in both appearance and user-friendliness!\u201d<\/em><\/em><\/p>\n<\/div><\/div><\/div><cite><strong>Annie<br><\/strong>Production Manager, Mild<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n<div id=\"cta-block_93a64e4251597ac353d068e1bcb7c1c8\" class=\"block cta my-8 my-lg-9\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            <div class=\"col-lg-6\">\n                \t<h3 class=\"brand-title\">\n\t\tCurious about the project and want to know more?\t<\/h3>\n                <div class=\"mt-4\"><p><span style=\"font-weight: 400;\">Don\u2019t hesitate to contact us for further details.<\/span><\/p>\n<\/div>            <\/div>\n\t\t<\/div>\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-lg-6\">\n            \t\t<a href=\"#get-in-touch-6a035dff1a545\"\n                        class=\"btn btn-primary normal d-inline-block my-4\"\n              data-toggle=\"collapse\" role=\"button\" aria-expanded=\"false\" aria-controls=\"get-in-touch-6a035dff1a545\">\n            Get in touch        <\/a>\n                                        <div class=\"row\">\n                    <div class=\"text-fields text-fields-6a035dff1a545 col\">\n                                                    <div id=\"get-in-touch-6a035dff1a545\" class=\"collapse\" data-parent=\".text-fields-6a035dff1a545\"><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]&gt; 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