{"id":7267,"date":"2023-03-23T16:59:37","date_gmt":"2023-03-23T15:59:37","guid":{"rendered":"https:\/\/www.mild.se\/case-studies\/nischad-malgrupp-och-anvandargenererat-innehall-pa-tiktok-2\/"},"modified":"2024-02-20T14:59:41","modified_gmt":"2024-02-20T13:59:41","slug":"targeted-audience-and-user-generated-content-on-tiktok","status":"publish","type":"case-studies","link":"https:\/\/www.mild.se\/en\/case-studies\/targeted-audience-and-user-generated-content-on-tiktok\/","title":{"rendered":"Targeted audience and User-Generated Content on TikTok"},"content":{"rendered":"<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">About the company and the project<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">Tradebanco AB is a distribution company in Sweden's beauty market. Since 1946, they have been providing their customers with a selection of products from leading national and global suppliers. Tradebanco's range includes everything from skincare and sun protection to hair care products. Notably, they distribute for Hawaiian Tropic, the brand that we at Mild focused on for this project.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-separator container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div><\/div>\n\n\n<div class=\"block cs-specification container\">\n\t<div class=\"row justify-content-center\">\n\t\t<div class=\"col-lg-8\">\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <h5>Client<\/h5>\n                    <p>Hawaiian Tropic Nordic, Tradebanco<\/p>\n                <\/div>\n\n                \n                            <\/div>\n\n\t\t\t<div class=\"row\">\n\n                \n                \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"block core-video container my-6 my-lg-7 \">\n<figure class=\"wp-block-video\"><video height=\"948\" style=\"aspect-ratio: 1594 \/ 948;\" width=\"1594\" autoplay loop muted src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/tradebanco-ipad.mp4\"><\/video><\/figure>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">The mission<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">Tradebanco aimed to reach a more niche audience with their Hawaiian Tropic brand. Since Tradebanco doesn\u2019t sell products directly from their website, we collaborated with a retailer to direct traffic to the products. To maximize traffic to the retailer and Hawaiian Tropic products, we needed to engage the brand where the target audience was most active, leading us to choose TikTok. As Hawaiian Tropic wasn\u2019t previously on TikTok, we launched an account for them. Our mission was essentially brand building on social media, particularly through TikTok.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">Our initial challenge was sourcing quality content. We decided on user-generated content, specifically collaboration videos from TikTok influencers. Tradebanco obtained rights to use these videos on their Hawaiian Tropic account, which we managed and used for advertising campaigns.<\/p>\n<\/div><\/div><\/div>\n\n\n<div id=\"carousel-block_e12c56b79c73bc95806d6ff1b7dfe3c6\" class=\"block carousel swiper my-7 overflow-hidden\">\n\n    <div class=\"container\">\n\n        <div class=\"row justify-content-center\">\n\n            <div class=\"col-12 col-md-10 swiper\">\n\n                <div class=\"d-flex flex-nowrap swiper-wrapper\">\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-2-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Mild-TikTok-slider-1-1-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                    <\/div>\n\n                <div class=\"swiper-pagination position-relative\"><\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">The result<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\">The campaign successfully grew Hawaiian Tropic's TikTok following from 0 to 834 in just four months, starting from a completely new account. By using video material for the ads, we could also track the click-through rate (CTR). Initially, the CTR was at 1.1%, which increased to 6% by the end of the campaign. All clicks and traffic generated in the campaign were directed straight to the retailer. Mild's responsibility in this project was to target the campaign material to the right audience and spread the brand to enhance Hawaiian Tropic\u2019s brand awareness.<\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"block statistics overflow-hidden my-5\">\n\n    <div class=\"container\">\n\n        \n        <div class=\"row justify-content-center\">\n\n                            <div class=\"col-lg-8\">\n                    <div class=\"row\">\n                        \n                                                    <div class=\"col-6 mb-4 mb-lg-6\">\n\n                                \n                                <h3 class=\"mt-0 lh-1\">\n                                                                        <span class=\"percentage d-block h2 h-lg-1 mb-0 lazyload\">\n                                        <span class=\"number\">834<\/span>                                    <\/span>\n                                                                            <span class=\"fz-4 fz-lg-5 mb-0\">New followers <\/span>\n                                                                    <\/h3>\n                                                            <\/div>\n                                                    <div class=\"col-6 mb-4 mb-lg-6\">\n\n                                \n                                <h3 class=\"mt-0 lh-1\">\n                                                                        <span class=\"percentage d-block h2 h-lg-1 mb-0 lazyload\">\n                                        <span class=\"number\">6<\/span><span>%<\/span>                                    <\/span>\n                                                                            <span class=\"fz-4 fz-lg-5 mb-0\">CTR<\/span>\n                                                                    <\/h3>\n                                                            <\/div>\n                        \n                                            <\/div>\n                <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n<div class=\"block core-quote container alignfull bg-gray my-7 py-7 \"><div class=\"container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p class=\"wp-block-paragraph\"><em>\u201cWe had just noticed a transformation on TikTok that piqued our interest. From a platform predominantly used by individuals, many businesses started to venture onto it. Daring to invest in a new format and being where our target audience actually was proved to be exhilarating and led to the results we were aiming for.\u201d<\/em><\/p>\n<\/div><\/div><\/div><cite><strong>Cassandra<br><\/strong>Client Manager, Mild<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n<div id=\"cta-block_ec9148cfdd70f9c9ffa8650d8c66ec86\" class=\"block cta my-8 my-lg-9\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            <div class=\"col-lg-6\">\n                \t<h3 class=\"brand-title\">\n\t\tCurious about the project and want to learn more?\t<\/h3>\n                <div class=\"mt-4\"><p><span style=\"font-weight: 300;\">Don\u2019t hesitate to contact us for further details.<\/span><\/p>\n<\/div>            <\/div>\n\t\t<\/div>\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-lg-6\">\n            \t\t<a href=\"#contact-us-6a14aa6e9dbe3\"\n                        class=\"btn btn-primary normal d-inline-block my-4\"\n              data-toggle=\"collapse\" role=\"button\" aria-expanded=\"false\" aria-controls=\"contact-us-6a14aa6e9dbe3\">\n            Contact us        <\/a>\n                                        <div class=\"row\">\n                    <div class=\"text-fields text-fields-6a14aa6e9dbe3 col\">\n                                                    <div id=\"contact-us-6a14aa6e9dbe3\" class=\"collapse\" data-parent=\".text-fields-6a14aa6e9dbe3\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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