{"id":7269,"date":"2023-03-07T08:21:34","date_gmt":"2023-03-07T07:21:34","guid":{"rendered":"https:\/\/www.mild.se\/case-studies\/besoksmalet-i-fokus-mer-an-bara-en-ny-webbplats\/"},"modified":"2024-02-20T16:02:30","modified_gmt":"2024-02-20T15:02:30","slug":"highlighting-the-destination-more-than-just-a-new-website","status":"publish","type":"case-studies","link":"https:\/\/www.mild.se\/en\/case-studies\/highlighting-the-destination-more-than-just-a-new-website\/","title":{"rendered":"Highlighting the destination \u2013 more than just a new website"},"content":{"rendered":"<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">About the company and the project<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Visit MittSk\u00e5ne is a business association based in central Sk\u00e5ne. Their mission is to attract visitors to the area by showcasing charming farm shops, notable castles, and the region's most picturesque hiking trails. In doing so, Visit MittSk\u00e5ne not only increases tourism but also boosts profitability for its member businesses. Through these memberships, Visit MittSk\u00e5ne fosters networking, creates meeting spaces, and develops the tourism industry in Sk\u00e5ne.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-separator container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div><\/div>\n\n\n<div class=\"block cs-specification container\">\n\t<div class=\"row justify-content-center\">\n\t\t<div class=\"col-lg-8\">\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <h5>Client<\/h5>\n                    <p>Visit MittSk\u00e5ne<\/p>\n                <\/div>\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-0\">\n                        <h5>Industry<\/h5>\n                        <p>Tourism, Tourism industry<\/p>\n                    <\/div>\n                            <\/div>\n\n\t\t\t<div class=\"row\">\n\n                \n                                    <div class=\"col-md-6 mt-2 mt-md-3\">\n                        <h5>Services<\/h5>\n                        <p>SEO, UX, Website<\/p>\n                    <\/div>\n                \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"block core-video container my-6 my-lg-7 \">\n<figure class=\"wp-block-video\"><video height=\"948\" style=\"aspect-ratio: 1594 \/ 948;\" width=\"1594\" autoplay loop muted src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/VisitMitt-ipad-1.mp4\"><\/video><\/figure>\n<\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">The solution<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Visit MittSk\u00e5ne needed a new website to inspire visitors to explore various destinations. Our task began with mapping out the website's various sections, proposing a new site structure, and conducting fundamental SEO work. Once the preliminary study was completed, we collaborated with the client on the website\u2019s design. As soon as the design was finalized, we began building the new website \u2013 the primary objective of our mission.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>The collaboration with Visit MittSk\u00e5ne also led to the realization of more ideas than either party initially envisioned. One such innovation was the map feature for all destination points, including marked hiking and cycling trails within the region. This allowed us to further refine the user interface. Our partnership with Visit MittSk\u00e5ne is a concrete example of both parties exceeding each other's expectations.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-buttons container mt-2 \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.visitmittskane.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit the website<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n<div id=\"carousel-block_53d658e65f5d704e1246d4eedd02ec29\" class=\"block carousel swiper my-7 overflow-hidden\">\n\n    <div class=\"container\">\n\n        <div class=\"row justify-content-center\">\n\n            <div class=\"col-12 col-md-10 swiper\">\n\n                <div class=\"d-flex flex-nowrap swiper-wrapper\">\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-1-1-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-1024x682.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-4-1-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-2-1-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-3-3-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                            <div class=\"swiper-slide col-12 px-1 px-lg-3\">\n                            <img decoding=\"async\" width=\"1070\" height=\"713\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-1070x713.jpg\" class=\"w-100 img-fluid lazyload\" alt=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/Visit-slider-5-430x287.jpg 430w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" loading=\"lazy\" \/>                        <\/div>\n                                    <\/div>\n\n                <div class=\"swiper-pagination position-relative\"><\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"my-6 my-lg-7 three-column no-headline\">\n\n\t<div class=\"container\">\n\t\t\n                    <div class=\"row three-column-carousel swiper justify-content-lg-center\">\n                <div class=\"d-flex flex-nowrap flex-lg-wrap swiper-wrapper w-100 justify-content-lg-center\">\n                    \n                        <div class=\"swiper-slide three-column-content col-12 col-lg-4 mt-5 mt-lg-0 no-text\">\n\n                                <img fetchpriority=\"high\" decoding=\"async\" width=\"255\" height=\"524\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/visit-image-2@2x-255x524.png\" class=\"img-fluid mb-4 lazyload\" alt=\"\" eager-loading=\"\" loading=\"eager\" \/>\n                                                        \n                                                    <\/div>\n                    \n                        <div class=\"swiper-slide three-column-content col-12 col-lg-4 mt-5 mt-lg-0 no-text no-text\">\n\n                                <img decoding=\"async\" width=\"255\" height=\"524\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/bo-image-3-255x524.png\" class=\"img-fluid mb-4 lazyload\" alt=\"\" eager-loading=\"\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/bo-image-3-255x524.png 255w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/bo-image-3-146x300.png 146w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/bo-image-3-498x1024.png 498w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/bo-image-3-430x884.png 430w, https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/bo-image-3.png 510w\" sizes=\"(max-width: 255px) 100vw, 255px\" loading=\"eager\" \/>\n                                                        \n                                                    <\/div>\n                    \n                        <div class=\"swiper-slide three-column-content col-12 col-lg-4 mt-5 mt-lg-0 no-text no-text no-text\">\n\n                                <img decoding=\"async\" width=\"255\" height=\"524\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2023\/03\/visit-image-4@2x-255x524.png\" class=\"img-fluid mb-4 lazyload\" alt=\"\" eager-loading=\"\" loading=\"eager\" \/>\n                                                        \n                                                    <\/div>\n                                    <\/div>\n\n                <div class=\"swiper-pagination position-relative\"><\/div>\n            <\/div>\n                <\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block core-quote container alignfull bg-gray my-7 py-7 \"><div class=\"container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><em>\u201cThe exciting part of this case was the multitude of ideas from both the client and our team, which we shaped together. It\u2019s particularly rewarding when we, as an agency, can think outside the box and adopt new perspectives to achieve a result even better than we initially thought possible.\u201d<\/em><\/p>\n<\/div><\/div><\/div><cite><strong>Annie<br><\/strong>Production Manager, Mild<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n<div id=\"cta-block_db5cfe38b07303e2b74b37c1599670b3\" class=\"block cta my-8 my-lg-9\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            <div class=\"col-lg-6\">\n                \t<h3 class=\"brand-title\">\n\t\tCurious about the project and want to know more?\t<\/h3>\n                <div class=\"mt-4\"><p><span style=\"font-weight: 400;\">Don\u2019t hesitate to contact us for further details.<\/span><\/p>\n<\/div>            <\/div>\n\t\t<\/div>\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-lg-6\">\n            \t\t<a href=\"#get-in-touch-69e7d75cb87ec\"\n                        class=\"btn btn-primary normal d-inline-block my-4\"\n              data-toggle=\"collapse\" role=\"button\" aria-expanded=\"false\" aria-controls=\"get-in-touch-69e7d75cb87ec\">\n            Get in touch        <\/a>\n                                        <div class=\"row\">\n                    <div class=\"text-fields text-fields-69e7d75cb87ec col\">\n                                                    <div id=\"get-in-touch-69e7d75cb87ec\" class=\"collapse\" data-parent=\".text-fields-69e7d75cb87ec\"><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]&gt; 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