{"id":17845,"date":"2025-02-18T11:09:33","date_gmt":"2025-02-18T10:09:33","guid":{"rendered":"https:\/\/www.mild.se\/five-years-with-hubspot-our-key-takeaways\/"},"modified":"2025-02-18T13:18:55","modified_gmt":"2025-02-18T12:18:55","slug":"five-years-with-hubspot-our-key-takeaways","status":"publish","type":"post","link":"https:\/\/www.mild.se\/en\/five-years-with-hubspot-our-key-takeaways\/","title":{"rendered":"Five years with HubSpot \u2013 our key takeaways"},"content":{"rendered":"
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It\u2019s been five years since we at Mild started working with and offering HubSpot as a service. During that time, we\u2019ve learned a lot \u2013 both from our own implementation and, more importantly, from guiding our clients on how to make the most of the platform. Over a coffee chat with HubSpot specialists Pontus Arvidson<\/strong> and Alexander Seibel<\/strong>, we took the opportunity to reflect on the journey.<\/p>\n<\/div><\/div><\/div>\n\n

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What have they learned? What are the biggest insights? And how can you, if you\u2019re considering HubSpot, benefit from their experience?<\/p>\n<\/div><\/div><\/div>\n\n

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Here are our key lessons, biggest takeaways \u2013 essentially, the insights we\u2019ve gathered to help you maximize HubSpot.<\/p>\n<\/div><\/div><\/div>\n\n

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1. Goodbye, messy processes!<\/h2>\n<\/div><\/div><\/div>\n\n
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Before we started using HubSpot, tracking our efforts was a challenge. Leads came in \u2013 but we didn\u2019t always know exactly how or why. Which campaign had driven results? What was actually working?<\/p>\n<\/div><\/div><\/div>\n\n

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Today, we have complete control. We can track every deal, understand what drives conversions, and help our clients do the same.<\/p>\n<\/div><\/div><\/div>\n\n

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\"Many companies think they have everything under control, but in reality, they have no idea how many leads they generate, where they come from, or if they\u2019re even being followed up on. With HubSpot, you get clear, data-driven insights into what works \u2013 and what needs improvement,\"<\/em> says Pontus Arvidson, HubSpot Specialist at Mild.<\/strong><\/p>\n<\/div><\/div><\/div>\n\n

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\"But HubSpot isn\u2019t just a way to get better insights; it also acts as a mirror for the organization. Many companies realize that their internal processes aren\u2019t working as efficiently as they thought. We help identify bottlenecks and streamline the flow,\"<\/em> says Alexander Seibel, HubSpot Specialist at Mild.<\/strong>

A great example? Customer service cases and surveys are directly linked to contact records, meaning sales, support, and account managers all have full visibility of the customer journey. Everyone knows what\u2019s happened, what needs to be addressed, and can act immediately. And the best part? Automation sorts and prioritizes inquiries based on customer responses \u2013 ensuring the right action is taken immediately instead of getting stuck in an email thread that no one wants to handle.<\/p>\n<\/div><\/div><\/div>\n\n

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2. The perfect timing? Right now.<\/h2>\n<\/div><\/div><\/div>\n\n
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One of the most common questions we get:
\"When is the right time to implement HubSpot?\"<\/em><\/p>\n<\/div><\/div><\/div>\n\n

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The answer? It\u2019s not about revenue or team size \u2013 it\u2019s about your needs.<\/p>\n<\/div><\/div><\/div>\n\n

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\"HubSpot is all about business development. Many think they\u2019re just implementing a tool, but it\u2019s really about getting the entire organization to work smarter. That\u2019s why starting with the right mindset is more important than waiting for the \u2018perfect\u2019 moment,\"<\/em> says Alexander.<\/strong><\/p>\n<\/div><\/div><\/div>\n\n

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\"Since HubSpot is easy to scale, you can start with one hub and expand when needed. Today, the entry barrier is low, and HubSpot has even reduced pricing to make it more accessible for smaller companies,\"<\/em> adds Pontus.<\/strong><\/p>\n<\/div><\/div><\/div>\n\n

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3. A clear customer journey = more business<\/h2>\n<\/div><\/div><\/div>\n\n
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One of the biggest issues we see is that many companies lack a clear strategy for managing leads.<\/p>\n<\/div><\/div><\/div>\n\n

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\"If you have 100 contacts, every contact should have a status. The whole point of HubSpot is that customers should be nurtured based on where they are in the system \u2013 100 customers, 100 different strategies. No more lost leads,\"<\/em> says Pontus.<\/p>\n<\/div><\/div><\/div>\n\n

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If the marketing team is generating leads, but sales doesn\u2019t know how to follow up \u2013 you\u2019re losing business opportunities. With HubSpot, you get full visibility and can optimize every step of the process.<\/p>\n<\/div><\/div><\/div>\n\n

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\"A common challenge is the disconnect between marketing and sales. HubSpot forces them to align their processes. It becomes clear what works and what doesn\u2019t \u2013 and for many organizations, that\u2019s a real eye-opener,\"<\/em> adds Alexander.<\/p>\n<\/div><\/div><\/div>\n\n

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\"A common challenge is the disconnect between marketing and sales. HubSpot forces them to align their processes. It becomes clear what works and what doesn\u2019t \u2013 and for many organizations, that\u2019s a real eye-opener.\"<\/em><\/em><\/p>\n<\/div><\/div><\/div>Alexander<\/strong>
HubSpot Specialist, Mild<\/cite><\/blockquote>\n<\/div><\/div>\n\n

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4. Engagement in, results out<\/h2>\n<\/div><\/div><\/div>\n\n
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Setting up HubSpot is one thing \u2013 but getting real<\/strong> results requires commitment from the organization.<\/p>\n<\/div><\/div><\/div>\n\n

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\"It\u2019s easy to see HubSpot as a quick fix, but it still needs strategy and structure to deliver results. The best projects we\u2019ve worked on have been with engaged clients who see HubSpot as part of their business development \u2013 not just a tool,\"<\/em> says Alexander, and continues:<\/p>\n<\/div><\/div><\/div>\n\n

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\"The best clients have a reasonable budget, a proactive mindset, and a willingness to evolve. There needs to be someone internally who owns the process and ensures teams are actively working within their respective hubs. The mindset should always be forward-thinking!\"<\/em><\/em><\/p>\n<\/div><\/div><\/div>\n\n

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5. Mild + HubSpot = more business <\/h2>\n<\/div><\/div><\/div>\n\n
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At Mild, we don\u2019t just implement HubSpot \u2013 we make sure it actually generates business. We can be there every step of the way or just support you during the initial setup, depending on your needs.<\/p>\n<\/div><\/div><\/div>\n\n

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Our goal? To build a lead generation engine that nurtures and converts contacts around the clock \u2013 not just a system for sending newsletters.<\/p>\n<\/div><\/div><\/div>\n\n

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\"HubSpot is the most user-friendly CRM on the market, but it still requires strategy and structure to unlock its full potential. That\u2019s where we come in \u2013 we ensure sales gets nurtured leads, automation runs smoothly, and HubSpot becomes a true growth engine, not just a data storage platform,\"<\/em> says Pontus.<\/p>\n<\/div><\/div><\/div>\n\n

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\n\t\tAre you ready to take the next step with HubSpot?\t<\/h2>\n

Right now, you can book a free 45-minute strategy session with our HubSpot specialists, Alexander and Pontus. Take this opportunity to get tailored, actionable tips for your business \u2013 completely free of charge.<\/p>\n<\/div> <\/div>\n\t\t<\/div>\n\t\t

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\n \t\t\n Get in touch <\/a>\n
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