{"id":18050,"date":"2025-02-20T13:39:47","date_gmt":"2025-02-20T12:39:47","guid":{"rendered":"https:\/\/www.mild.se\/how-we-shop-online-in-2025-insights-from-the-e-barometer\/"},"modified":"2025-02-20T14:33:10","modified_gmt":"2025-02-20T13:33:10","slug":"how-we-shop-online-in-2025-insights-from-the-e-barometer","status":"publish","type":"post","link":"https:\/\/www.mild.se\/en\/how-we-shop-online-in-2025-insights-from-the-e-barometer\/","title":{"rendered":"How we shop online in 2025 \u2013 insights from the E-barometer"},"content":{"rendered":"<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udcca PostNord\u2019s latest <strong>E-barometer<\/strong> takes the pulse of e-commerce and highlights what it takes to succeed today. We\u2019ve reviewed the report and picked out the key insights\u2014how we shop, what drives purchasing decisions, and what e-commerce businesses need to focus on for 2025.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udca1 The state of e-commerce right now \u2013 and what you need to know:<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\u2714 Google &amp; visibility \u2013 how changing search behavior impacts visibility and conversion.<br>\u2714 Shopping behavior in 2025 \u2013 what trends influence decisions and drive conversions?<br>\u2714 What consumers value most \u2013 the key factors that turn browsing into buying.uired for a purchase to happen.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">\ud83e\uddb8\u200d\u2642\ufe0f Simplicity and flexibility are e-commerce superpowers<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>In short: consumers want things to be seamless\u2014from the first search to the package on the doorstep.<br>More than half of all Swedish online shoppers demand a user-friendly shopping experience, where everything flows smoothly without hassle.<br>It\u2019s the combination of simplicity, choice, and speed that makes us click \"buy\" online instead of heading to a physical store. <\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">\ud83d\uded2 The shopping cart has a new role<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>It\u2019s no longer just a place where purchases are completed\u2014it also serves as a shopping list where we save products while comparing, considering, or even waiting for a discount.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Hopefully, we eventually make the purchase, even if it takes a while.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>6 out of 10 female consumers want their shopping carts saved when they leave a webstore.<\/li>\n\n\n\n<li>For younger shoppers, this is an expected feature.<br><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>But an abandoned cart doesn\u2019t mean a lost sale. Many shoppers return later\u2014this is where a friendly reminder can make all the difference, as long as the buying journey remains smooth when they come back.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>We\u2019re also seeing a growing trend where wish lists and saved items are becoming a natural part of the buying journey. Retail giants like Amazon and IKEA make it easy to save, share, and plan purchases\u2014enhancing the shopping experience and driving additional sales.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\u27a1\ufe0f Keep reading for more key insights on the future of e-commerce! <\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">Google &amp; e-commerce: From visibility to relevance<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>SEO and Google Ads remain critical, but the customer journey has become more complex.<br>We switch between channels, expect instant answers, and have become better at filtering out irrelevant content.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udccd Search and convenience go hand in hand \u2013 We want to quickly find the right product, the best price, and the most suitable delivery options. A smooth buying journey = more completed purchases.<br>\ud83d\udcca Data &amp; personalized offers \u2013 Customers appreciate tailored recommendations based on previous purchases.<br>\ud83d\udce6 Clarity throughout the process \u2013 We want to know exactly what we\u2019re getting, how we\u2019ll receive it, and what the return policy is\u2014without having to dig for answers. <\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Conclusion:<br>Being visible is good, but being relevant is even better. Meet the customer at the right moment with the right message.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">Trends driving E-commerce in 2025<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udcc8 We want good prices\u2014but not at the expense of convenience.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>Price matters, but not at any cost. <br>Promotions attract shoppers, but complicated checkout flows make them drop off.<\/li>\n\n\n\n<li>Sustainability is becoming a must-have.<br> More people are choosing eco-friendly alternatives and circular business models. The secondhand market is booming, with platforms like Sellpy and Vinted ranking among the most popular e-commerce sites in Sweden.<\/li>\n\n\n\n<li>Deliveries &amp; returns impact loyalty.<br> Free shipping and hassle-free returns determine where we shop.<\/li>\n\n\n\n<li>Social commerce is exploding.<br> Shopping via Instagram, TikTok, and other social platforms is growing rapidly.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">\ud83d\udca1 What Swedish consumers value most<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Winning a customer\u2019s click is about more than just price.<br>For an e-commerce site to become a favorite, it needs the right mix of product selection, smooth navigation, and clear information\u2014or the customer will simply move on.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>Clear &amp; trustworthy information \u2013 97% of consumers say detailed product descriptions are a must.<\/li>\n\n\n\n<li>Easy &amp; fast navigation \u2013 95% want a well-structured site where they can quickly find what they need.<\/li>\n\n\n\n<li>Flexible delivery options \u2013 91% prefer to choose how they receive their order.<br><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Bottom line: Price attracts \u2013 but it\u2019s convenience, transparency, and flexibility that create loyal customers.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">\ud83d\udcc8 E-commerce is growing again<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>For the first time in three years, e-commerce is showing positive growth, with a 5% increase in 2024.<br>After a slow start to the year, the economy gradually improved, and as interest rates eased, both consumers and e-retailers gained more financial room to maneuver.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Shopping habits are shifting. Price comparisons are becoming more important, with consumers shopping based on need rather than impulse. But the market remains fragmented. Some segments are booming, while others continue to struggle.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>In short? E-commerce is heading into 2025 with innovation, adaptability, and ease of use more crucial than ever. How well is your e-commerce adapting to today\u2019s consumers? \ud83d\udce6<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udcd6 Read the full report here: <a href=\"https:\/\/www.postnord.se\/foretag\/foretagslosningar\/e-handel\/e-barometern\/\">PostNord E-barometer<\/a> <\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"block core-image container \">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"3840\" height=\"2560\" loading=\"lazy\" src=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-scaled.jpg\" alt=\"\" class=\"wp-image-18032\" srcset=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-scaled.jpg 3840w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-300x200.jpg 300w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-1024x683.jpg 1024w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-768x512.jpg 768w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-1536x1024.jpg 1536w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-2048x1365.jpg 2048w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-510x340.jpg 510w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-1070x713.jpg 1070w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-860x573.jpg 860w, https:\/\/www.mild.se\/wp-content\/uploads\/2025\/02\/E-handelsbarometern-430x287.jpg 430w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>PostNord\u2019s latest E-barometer takes the pulse of e-commerce and highlights what it takes to succeed today. We\u2019ve reviewed the report and picked out the key insights\u2014how we shop.<\/p>\n","protected":false},"author":1,"featured_media":18068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-18050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter-fran-branschen-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How we shop online in 2025 \u2013 insights from the E-barometer - Mild<\/title>\n<meta name=\"description\" content=\"PostNord\u2019s latest E-barometer takes the pulse of e-commerce and highlights what it takes to succeed today. 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