{"id":19061,"date":"2025-03-28T13:35:17","date_gmt":"2025-03-28T12:35:17","guid":{"rendered":"https:\/\/www.mild.se\/the-biggest-myth-about-roi-and-how-you-can-think-the-other-way-around\/"},"modified":"2025-03-28T15:41:27","modified_gmt":"2025-03-28T14:41:27","slug":"the-biggest-myth-about-roi","status":"publish","type":"post","link":"https:\/\/www.mild.se\/en\/the-biggest-myth-about-roi\/","title":{"rendered":"The biggest myth about ROI \u2013 and why you should flip the script"},"content":{"rendered":"<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">Everyone wants a high ROI  <\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>ROI \u2013 three little letters that make executives nod seriously, marketers sweat, and CFOs reach for their spreadsheets.<br>Everyone wants a high ROI (Return on Investment), but here\u2019s the problem: most people are measuring it completely wrong. So let\u2019s bust the biggest myth about ROI (in our humble opinion) \u2013 and focus on what really matters instead.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><strong>Ready? Here it is \u2013 the myth:<\/strong> <em>\"ROI must be measurable right away.\"<\/em><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>And hey, we get it. ROI feels safe. It\u2019s numbers. It\u2019s tangible. And it\u2019s usually the first thing a client asks when a new campaign kicks off:<br><strong>\"So, what kind of ROI can we expect?\"<\/strong><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>But here\u2019s the catch: not everything can be measured in a month. Or even a year.<br>It\u2019s like saying:<br><em>\"We invested in SEO. Why aren\u2019t we ranking #1 on Google after a week?\"<\/em><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>ROI takes time. And now that you know that, grab a coffee, get comfortable, and keep reading.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><strong>ROI matters \u2013 but context matters more.<\/strong><br>Here are three things that often matter more than fitting your numbers into a spreadsheet.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">1. Customer Lifetime Value (CLTV) \u2013 Long-term wins > quick wins<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>If you're only looking at the first transaction, you're missing the bigger picture.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><strong>Example:<\/strong><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>Customer A buys a product for \u20ac100, and it cost you \u20ac50 to acquire them. ROI? Decent.<\/li>\n\n\n\n<li>Customer B buys something small for \u20ac50 but returns multiple times and ends up spending \u20ac1,000. ROI? Outstanding.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>If you only ask, <em>\"What did we make from this ad today?\"<\/em>, you risk missing your most profitable customers.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udca1<strong>Pro tip:<\/strong> Build a strategy around loyalty and repeat purchases \u2013 not just one-off transactions.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">2. The customer journey \u2013 it\u2019s not all about the last click<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Know which marketing efforts <em>look<\/em> like they have the worst ROI? Brand-building.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>If you\u2019re only measuring based on last-click attribution, it often seems like:<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>Google Ads and remarketing are the MVPs<\/li>\n\n\n\n<li>SEO, content, and social media \u201cdo nothing\u201d<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>But no one Googles and buys a car after seeing one banner ad. They:<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>Watch a video on TikTok \u2192<\/li>\n\n\n\n<li>Read a review on a blog \u2192<\/li>\n\n\n\n<li>Follow the brand on Instagram \u2192 <\/li>\n\n\n\n<li>See a Google offer \u2013 and <em>then<\/em> they click.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>So if you're only measuring ROI at the final step, it looks like none of the previous efforts mattered.<br>Spoiler: they did.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udca1 <strong>Smarter approach:<\/strong> Track the entire customer journey \u2013 from first impression to final click.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">3. Soft ROI \u2013 the stuff you <em>can\u2019t<\/em> measure (but still drives results)<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>A new logo or an inspiring LinkedIn post doesn\u2019t always show up in your sales report. But does that make it worthless?<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Nope.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Soft ROI is:<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>More people recognizing your brand<\/li>\n\n\n\n<li>Being perceived as trustworthy and professional<\/li>\n\n\n\n<li>Staying top of mind when it\u2019s time to buy<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>It\u2019s why brands like Apple, Nike, and IKEA don\u2019t just sell products \u2013 they build communities.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udca1 <strong>Shift your mindset:<\/strong> Accept that some things create long-term value. Not everything can be measured in euros \u2013 but that doesn\u2019t mean it isn\u2019t working.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">TL;DR \u2013 how to think smarter about ROI<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>ROI is important \u2013 but not everything can be calculated immediately.<\/li>\n\n\n\n<li>Focus on CLTV, not just the first purchase.<\/li>\n\n\n\n<li>Measure the <em>full<\/em> customer journey, not just the last click.<\/li>\n\n\n\n<li>Soft ROI builds long-term success.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>So next time someone asks, <em>\u201cWhat\u2019s the ROI on this?\u201d<\/em>, you can say:<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><em>\"After one month? Hard to say. In the long run? Probably one of the best things we\u2019ll ever do.\"<\/em><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-spacer container \">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n<div id=\"cta-block_00a8bd80bea50e2a486564dbf054e322\" class=\"block cta bg-gray py-8 py-lg-9\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row justify-content-center text-center\">\n            <div class=\"col-lg-6\">\n                \t<h3 class=\"brand-title\">\n\t\tDo you want help building marketing that actually drives results?\t<\/h3>\n                <div class=\"mt-4\"><p>At Mild, we help businesses think smarter about ROI, marketing, and digital strategy.<br data-start=\"3796\" data-end=\"3799\" \/>Want to learn more? 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       } else {            triggerPostRender();        }    } );} ); \n\/* ]]&gt; *\/\n<\/script>\n\n<\/div>\n                                                                    <\/div>\n                <\/div>\n            \t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h3 class=\"wp-block-heading\">\ud83d\udcd0 How to calculate ROI \u2013 the simple way<\/h3>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>The classic formula: <strong>(Revenue \u2013 Cost) \/ Cost = ROI<\/strong><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><strong>Example:<br><\/strong>You invest \u20ac5,000 in a campaign and earn \u20ac15,000 in revenue.<br>(15,000 \u2013 5,000) \/ 5,000 = <strong>2<\/strong><br>\u2192 That\u2019s 2x your investment \u2013 or 200% ROI.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udca1 As mentioned, this is a simplified way of measuring ROI.<br>Want a more accurate picture of value? Start tracking <strong>Customer Lifetime Value (CLTV)<\/strong> \u2013 how much a customer is worth over time, not just from a single purchase.<\/p>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>ROI \u2013 three little letters that make executives nod seriously, marketers sweat, and CFOs reach for their spreadsheets.<\/p>\n","protected":false},"author":1,"featured_media":19076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-19061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter-fran-branschen-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The biggest myth about ROI \u2013 and why you should flip the script - Mild<\/title>\n<meta name=\"description\" content=\"ROI \u2013 three little letters that make executives nod seriously, marketers sweat, and CFOs reach for their spreadsheets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mild.se\/en\/the-biggest-myth-about-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The biggest myth about ROI \u2013 and why you should flip the script - 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