{"id":19125,"date":"2025-03-31T16:07:58","date_gmt":"2025-03-31T14:07:58","guid":{"rendered":"https:\/\/www.mild.se\/how-to-do-an-seo-audit-as-an-agency\/"},"modified":"2025-03-31T17:29:50","modified_gmt":"2025-03-31T15:29:50","slug":"how-to-do-an-seo-audit-as-an-agency","status":"publish","type":"post","link":"https:\/\/www.mild.se\/en\/how-to-do-an-seo-audit-as-an-agency\/","title":{"rendered":"How to run an SEO audit like an agency"},"content":{"rendered":"
\n

SEO isn\u2019t just about showing up \u2013 it\u2019s about showing up for the right people, in the right way, at the right time.
A thorough SEO audit is like a health check for your website: it tells you what\u2019s working, what needs fixing, and where the untapped potential lies.<\/p>\n<\/div><\/div><\/div>\n\n

\n

At Mild, we do this every day for our clients \u2013 and we know that a well-executed SEO audit can become your roadmap to climbing the search results.
Here, our SEO specialist Jens shares his top tips for analyzing, optimizing, and unlocking your website\u2019s true potential.<\/p>\n<\/div><\/div><\/div>\n\n

\n

Let\u2019s dive in \ud83d\udc47<\/p>\n<\/div><\/div><\/div>\n\n

\n

\ud83d\udd0d 1. Start with the technicals \u2013 is everything working under the hood?<\/h2>\n<\/div><\/div><\/div>\n\n
\n

If Google can\u2019t crawl your site properly, it doesn\u2019t matter how good your content is.
Before we optimize, we need to check your site\u2019s current health.<\/p>\n<\/div><\/div><\/div>\n\n

\n
    \n
  • Page speed <\/strong>\u2013 faster pages rank better and convert more. Use Google PageSpeed Insights.<\/li>\n\n\n\n
  • Mobile-friendliness \u2013 most users browse from their phones. Is your site responsive and easy to navigate?<\/li>\n\n\n\n
  • HTTPS & security \u2013 if your site still runs on HTTP, it\u2019s time to upgrade. Google prioritizes secure websites \u2013 and so do your visitors.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
    \n


    \ud83d\udca1 Jens\u2019 tip: \"The first thing I check is crawlability. If Google can\u2019t navigate your site \u2013 maybe due to bad settings or a missing sitemap \u2013 you\u2019re holding yourself back without even knowing it. A technical audit is like lifting the hood of a car: make sure everything runs smoothly before hitting the gas.\"<\/em><\/p>\n<\/div><\/div><\/div>\n\n

    \n

    \ud83d\udcc4 2. Time for on-page SEO <\/h2>\n<\/div><\/div><\/div>\n\n
    \n

    Think of backlinks as the web\u2019s version of recommendations. The more relevant, high-quality links you have, the more authority your site builds.<\/p>\n<\/div><\/div><\/div>\n\n

    \n
      \n
    • Title tags & meta descriptions \u2013 make sure they\u2019re unique, engaging, and optimized for the right keywords.<\/li>\n\n\n\n
    • Header structure (H1, H2, H3) \u2013 a clear hierarchy helps both readers and Google scan your content faster.<\/li>\n\n\n\n
    • Internal linking \u2013 use links to guide visitors (and Google) toward your most important pages.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
      \n

      \ud83d\ude80 Reminder: Google loves valuable content. Write for people first \u2013 then optimize for search engines.<\/p>\n<\/div><\/div><\/div>\n\n

      \n

      \ud83d\udd17 3. Build authority \u2013 off-page SEO<\/h2>\n<\/div><\/div><\/div>\n\n
      \n

      Think of backlinks as the web\u2019s version of recommendations. The more relevant, high-quality links you have, the more authority your site builds.<\/p>\n<\/div><\/div><\/div>\n\n

      \n
        \n
      • Check your backlinks <\/strong>\u2013 who\u2019s linking to you? Are they credible and relevant?<\/li>\n\n\n\n
      • Watch for toxic links \u2013 low-quality or spammy backlinks can hurt your rankings. Use Google Search Console.<\/li>\n\n\n\n
      • Spy on your competitors \u2013 where are they getting their best links from, and can you do something similar?<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
        \n

        \ud83d\udca1 Jens\u2019 tip: \"It\u2019s not about the number of backlinks \u2013 it\u2019s about relevance and quality. One great link from the right site can be worth more than a hundred weak ones. Focus on relationships, not just link building. That\u2019s how you grow real authority.\"<\/em><\/em><\/p>\n<\/div><\/div><\/div>\n\n

        \n

        \ud83c\udfaf 4. Keyword analysis \u2013 are you reaching the right target audience? <\/h2>\n<\/div><\/div><\/div>\n\n
        \n

        What are your customers actually searching for \u2013 and does your site reflect that?
        Keyword research helps you attract the right<\/em> traffic, not just more<\/em> traffic.<\/p>\n<\/div><\/div><\/div>\n\n

        \n
          \n
        • What keywords are you already ranking for? Are there quick wins you can optimize further?<\/li>\n\n\n\n
        • What are you missing? Analyze search trends and competitors to spot gaps. Look for keywords with high volume and low competition \u2013 that\u2019s where the gold is.<\/li>\n\n\n\n
        • Search intent \u2013 does your content match what the user is actually looking for? Is your page a guide, a product, or a signpost?
          <\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
          \n

          \ud83d\udd0d 5. Competitor analysis \u2013 what can you learn? <\/h2>\n<\/div><\/div><\/div>\n\n
          \n

          SEO is a competition. To move up the SERPs, you need to know what your competitors are doing \u2013 and do it better.<\/p>\n<\/div><\/div><\/div>\n\n

          \n
            \n
          • Which keywords are they ranking for? Can you create better content and outrank them?<\/li>\n\n\n\n
          • What does their content look like? Length, structure, frequency \u2013 it all matters.<\/li>\n\n\n\n
          • How strong is their backlink profile? Can you earn similar links?<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
            \n

            \ud83d\udca1Jens\u2019 tip: \"Competitor analysis is like peeking at the answer sheet. Learn what works in your industry by looking at who\u2019s succeeding \u2013 and then outdo them. Don\u2019t just copy. Do it better, smarter, and more relevant to your audience.\"<\/em><\/em><\/p>\n<\/div><\/div><\/div>\n\n

            \n

            \ud83d\udcca 6. User experience & content \u2013 \u200b\u200bis your site easy to use?<\/h2>\n<\/div><\/div><\/div>\n\n
            \n

            Google wants visitors to have a great experience \u2013 and so should you.
            A smooth UX doesn\u2019t just improve rankings, it increases conversions too.<\/p>\n<\/div><\/div><\/div>\n\n

            \n
              \n
            • Is the navigation clear and logical?<\/li>\n\n\n\n
            • Is your content easy to read and accessible?<\/li>\n\n\n\n
            • Are your CTAs (calls to action) in the right places?<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
              \n

              \ud83d\udee0 Pro tip: Check your session duration and bounce rates in Google Analytics \u2013 they\u2019ll tell you a lot about how users experience your site.<\/p>\n<\/div><\/div><\/div>\n\n

              \n

              \ud83d\udccb 7. Report & action plan \u2013 what\u2019s next?<\/h2>\n<\/div><\/div><\/div>\n\n
              \n

              A proper SEO audit gives you a clear view of what needs to be done \u2013 so you can take action immediately.<\/p>\n<\/div><\/div><\/div>\n\n

              \n

              We always deliver a prioritized action plan based on:<\/p>\n<\/div><\/div><\/div>\n\n

              \n
                \n
              • Quick wins \u2013 what can move the needle right now?<\/li>\n\n\n\n
              • Long-term improvements \u2013 what takes time, but pays off in the long run?<\/li>\n\n\n\n
              • Resource-heavy fixes \u2013 what requires planning and extra effort?<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
                \n

                Ready to run a full SEO audit?<\/h2>\n<\/div><\/div><\/div>\n\n
                \n

                Analyzing and optimizing a site is an ongoing process \u2013 but with a solid audit in hand, you\u2019re setting yourself up for long-term success.<\/p>\n<\/div><\/div><\/div>\n\n

                \n

                Want help taking your SEO to the next level? At Mild, we love talking search strategy over a good cup of coffee. \u2615<\/p>\n<\/div><\/div><\/div>\n\n

                \n

                Let us know when you're ready \u2013 we\u2019ll bring the insights.<\/p>\n<\/div><\/div><\/div>\n\n

                \n

                <\/p>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

                SEO is not just about being visible \u2013 it’s about being visible to the right people, in the right way, and at the right time. <\/p>\n","protected":false},"author":1,"featured_media":19142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-19125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter-fran-branschen-en"],"acf":[],"yoast_head":"\nHow to run an SEO audit like an agency - Mild<\/title>\n<meta name=\"description\" content=\"How to do an SEO audit like a pro \u2013 step by step. Discover how to analyze technology, content and links to elevate your website in Google. 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