{"id":20397,"date":"2025-05-22T15:44:27","date_gmt":"2025-05-22T13:44:27","guid":{"rendered":"https:\/\/www.mild.se\/from-hesitant-to-click-bait-this-is-how-we-will-shop-online-in-spring-2025\/"},"modified":"2025-05-27T10:35:06","modified_gmt":"2025-05-27T08:35:06","slug":"from-hesitant-to-click-bait-this-is-how-we-will-shop-online-in-spring-2025","status":"publish","type":"post","link":"https:\/\/www.mild.se\/en\/from-hesitant-to-click-bait-this-is-how-we-will-shop-online-in-spring-2025\/","title":{"rendered":"From cautious to click-ready \u2013 how we shop online in spring 2025"},"content":{"rendered":"
\n

After a few turbulent years, e-commerce is finally finding its footing again. According to the E-barometern Q1 2025, online shopping grew by 9% \u2014 the strongest start since 2021. It\u2019s as if consumers have made up their minds and are once again ready to hit that \u201cbuy\u201d button.<\/p>\n<\/div><\/div><\/div>\n\n

\n

That said, global uncertainty is still in the air, and competition is tougher than ever. Here are three key trends to watch right now:<\/p>\n<\/div><\/div><\/div>\n\n

\n

1. Pharma booms, DIY bounces back \ud83d\udc8a<\/strong><\/h2>\n<\/div><\/div><\/div>\n\n
\n

Online pharmacy sales have surged by a whopping 24% \u2014 the fastest-growing category of all. And it\u2019s not just painkillers driving the demand: beauty, self-care, and wide product selections are fueling the growth. Meanwhile, DIY and building supplies are also making a comeback, with an 8% rise after a stretch of weaker figures.<\/p>\n<\/div><\/div><\/div>\n\n

\n

\ud83d\udc49 What you can do:
<\/strong>No matter your industry, make sure it\u2019s easy to find, understand, and buy your products. Shoppers give up fast if the path to purchase isn\u2019t clear. So double-check your site\u2019s navigation, ensure your product descriptions are helpful, and make sure your content supports the entire shopping experience \u2014 it\u2019ll help your customers and your conversions.<\/p>\n<\/div><\/div><\/div>\n\n

\n

2. China rises \u2014 second-hand stalls \ud83c\udf0d<\/h2>\n<\/div><\/div><\/div>\n\n
\n

For the first time, China is the most common country for Swedes to shop online from. It's not just about the prices - deliveries and the shopping experience are also approved by us Nordics. At the same time, circular e-commerce is quite stagnant: only 3% have bought second hand from a traditional player in the past year. <\/p>\n<\/div><\/div><\/div>\n\n

\n

\ud83d\udc49 What you can do:
<\/strong>If you\u2019re in sustainability or resale, make it a clear part of your message \u2014 especially early in the customer journey. Competing with low-cost international players? Focus on your strengths: reliable shipping, helpful customer service, and knowing exactly what you\u2019re getting. There are more powerful USPs than price alone.<\/p>\n<\/div><\/div><\/div>\n\n

\n

3. Beauty goes from scroll to storefront \ud83e\uddf4<\/h2>\n<\/div><\/div><\/div>\n\n
\n

Many beauty brands start out selling direct-to-consumer, often through Instagram or TikTok, before launching pop-up shops or physical showrooms. E-commerce is just the starting line \u2014 not the end goal. D2C isn\u2019t a new concept, but the beauty industry is showing just how close brands can get to their customers.<\/p>\n<\/div><\/div><\/div>\n\n

\n

\ud83d\udc49 What you can do:
<\/strong>Even if you\u2019re not selling lipstick, the principle is the same: relationships drive results. Make sure your customers recognize you, no matter the channel \u2014 and don\u2019t be afraid to show some personality. It really can pay off.<\/p>\n<\/div><\/div><\/div>\n\n

\n

We\u2019re keeping an eye on the landscape \ud83d\udc40<\/h2>\n<\/div><\/div><\/div>\n\n
\n

The E-barometern clearly shows that e-commerce is shifting \u2014 though different industries are moving in different directions. Some are scaling up, others down. What we do know is this: competition is only getting fiercer, and the digital shopping experience is more important than ever.<\/p>\n<\/div><\/div><\/div>\n\n

\n

At Mild, we\u2019re keeping a close watch \u2014 and we\u2019ll be back with more insights soon.<\/p>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

After a few turbulent years, e-commerce is finally finding its footing again. 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