{"id":20660,"date":"2025-06-11T15:00:49","date_gmt":"2025-06-11T13:00:49","guid":{"rendered":"https:\/\/www.mild.se\/ai-in-practice-why-we-built-mild-analyze\/"},"modified":"2025-06-11T16:46:44","modified_gmt":"2025-06-11T14:46:44","slug":"ai-in-practice-why-we-built-mild-analyze","status":"publish","type":"post","link":"https:\/\/www.mild.se\/en\/ai-in-practice-why-we-built-mild-analyze\/","title":{"rendered":"AI in practice – why we built Mild Analyze"},"content":{"rendered":"
\n

Working with social media is usually both fun and creative! But let\u2019s be honest - it can also get pretty overwhelming.
More platforms, more formats, more data points. And in the middle of it all, you\u2019re expected to draw smart insights, make decisions, and optimize your strategy in real-time.<\/p>\n<\/div><\/div><\/div>\n\n

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So we asked ourselves: Can AI make this easier?<\/p>\n<\/div><\/div><\/div>\n\n

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The answer became Mild Analyze<\/strong> - our very own AI tool. Built by and for people who work with social media every day.<\/p>\n<\/div><\/div><\/div>\n\n

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A tool that started with a question<\/h2>\n<\/div><\/div><\/div>\n\n
\n

Mild Analyze isn\u2019t an off-the-shelf AI package. It\u2019s developed in-house by our very own Daniel, a developer at our Gothenburg office.
Together with SoMe specialists Alexandra and Anna, he shaped a tool based on real needs in campaign work.<\/p>\n<\/div><\/div><\/div>\n\n

\n

We wanted something that didn\u2019t just present numbers - but understood them. Something that could:<\/p>\n<\/div><\/div><\/div>\n\n

\n
    \n
  • Analyze campaigns and identify opportunities for improvement
    <\/li>\n\n\n\n
  • Provide actionable recommendations for optimization
    <\/li>\n\n\n\n
  • Offer new perspectives when you\u2019re stuck
    <\/li>\n\n\n\n
  • Save time - without compromising quality
    <\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
    \n

    \u201cThe best part is getting a quick overview of the data - but also that the tool gives you new angles and can inspire change. Especially when you\u2019re stuck and not sure how to move forward.\u201d<\/em> explains Alexandra.<\/p>\n<\/div><\/div><\/div>\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n
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    An AI tool that works like a teammate<\/h2>\n<\/div><\/div><\/div>\n\n
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    For Anna Morey, the tool has become a natural part of her daily routine - especially when campaigns aren\u2019t delivering as expected.<\/p>\n<\/div><\/div><\/div>\n\n

    \n

    \u201cI use it like a colleague to bounce ideas off. If a campaign is underperforming, I get specific tips on what adjustments could improve the results. It\u2019s especially useful before monthly meetings, where you\u2019d normally spend a lot of time just gathering basic data.\u201d<\/em><\/p>\n<\/div><\/div><\/div>\n\n

    \n

    She also notes how it\u2019s shifted her focus:

    \u201cI can spend more time on optimization that actually makes a difference - instead of digging through numbers. Sometimes it even gives me ideas I wouldn\u2019t have come up with myself, like external factors that could be affecting performance.\u201d<\/em>

    The recommendation feature is a favorite:<\/p>\n<\/div><\/div><\/div>\n\n

    \n

    \u201cThat\u2019s where it really feels alive - like a colleague offering up ideas and input.\u201d<\/em><\/p>\n<\/div><\/div><\/div>\n\n

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    <\/div>\n<\/div>\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n
    \n\n
    \n
    \n
    \n

    <\/p>\n

    Built together – tested in reality<\/h2>\n

    <\/p>\n

    The close collaboration between developers and specialists has been key to creating something truly useful:<\/p>\n

    \u201cWe\u2019ve been able to shape how it works and decide what features are important for our day-to-day. Plus, we understand how the tool thinks, because we\u2019ve seen the prompt structure and what data is used. That makes it easier to trust the insights.\u201d <\/em>says Anna.<\/span><\/p>\n

    <\/p>\n

    And more features are on the way:
    \n\u201cRight now, I mainly use it to analyze specific campaigns – especially when something needs to change. But with upcoming features like full account analysis, it\u2019ll become an even bigger part of my daily workflow.\u201d<\/em> says Alexandra.<\/p>\n

     <\/p>\n

    <\/p>\n

    For both beginners and experienced specialists<\/h2>\n

    <\/p>\n

    Both Anna and Alexandra agree: this tool works for everyone.<\/p>\n

    \u201cIt\u2019s a really helpful complement – whether you\u2019re new to Paid Social or a seasoned pro. It streamlines your work and helps uncover insights that improve campaign performance and drive optimization forward.\u201d<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n

    \n


    <\/p>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

    Working with social media is fun, creative -and sometimes quite overwhelming.
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