{"id":21116,"date":"2025-07-01T11:16:40","date_gmt":"2025-07-01T09:16:40","guid":{"rendered":"https:\/\/www.mild.se\/june-2025-core-update-this-is-what-we-know-so-far\/"},"modified":"2025-07-01T11:34:00","modified_gmt":"2025-07-01T09:34:00","slug":"june-2025-core-update-this-is-what-we-know-so-far","status":"publish","type":"post","link":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/","title":{"rendered":"June 2025 core update – here\u2019s what we know so far"},"content":{"rendered":"
\n

Google has just rolled out its second major algorithm update of the year - the June 2025 core update. The rollout began on June 30 and is expected to continue for up to three weeks. As always with core updates, the aim is to improve the search experience by surfacing more relevant, helpful, and trustworthy content.<\/p>\n<\/div><\/div><\/div>\n\n

\n

But what does this mean for your website? Here\u2019s a summary of the key takeaways<\/p>\n<\/div><\/div><\/div>\n\n

\n

What\u2019s new with the June 2025 core update?<\/h2>\n<\/div><\/div><\/div>\n\n
\n

As usual, Google has been tight-lipped about specific details, but we know this update involves broad changes in how content is evaluated and ranked. That means it doesn\u2019t just affect individual pages - it impacts entire websites.<\/p>\n<\/div><\/div><\/div>\n\n

\n

This time, we\u2019re seeing continued emphasis on:<\/p>\n<\/div><\/div><\/div>\n\n

\n
    \n
  • Content quality and user value
    <\/li>\n\n\n\n
  • Credibility and transparency (E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness)
    <\/li>\n\n\n\n
  • Technical stability and a good user experience
    <\/li>\n\n\n\n
  • Reduced visibility for low-quality or spam-like content
    <\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
    \n
    \n

    \"Every core update is a recalibration of what Google considers a good answer to a search query. Our job is to understand that shift - and make sure our clients\u2019 content remains the best choice.\"<\/p>\n<\/div><\/div><\/div>Jens Gustafsson<\/strong>
    Head of SEM\/SEO, Mild<\/cite><\/blockquote>\n<\/div><\/div>\n\n

    \n

    How your visibility may be affected<\/h2>\n<\/div><\/div><\/div>\n\n
    \n

    Some websites may see immediate changes - for better or worse. But the most important thing right now is not to overreact. During the rollout period, rankings can fluctuate significantly as Google fine-tunes the update.<\/p>\n<\/div><\/div><\/div>\n\n

    \n

    Our recommendation:<\/strong><\/p>\n<\/div><\/div><\/div>\n\n

    \n
      \n
    • Keep a close eye on data: traffic, visibility, and CTRs
      <\/li>\n\n\n\n
    • Identify which pages are most affected - both positively and negatively
      <\/li>\n\n\n\n
    • Hold off on major changes until the update is fully rolled out
      <\/li>\n\n\n\n
    • Analyze patterns - what kind of content is currently being favored?<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
      \n

      What to do if you\u2019re losing rankings<\/h2>\n<\/div><\/div><\/div>\n\n
      \n

      A drop in rankings doesn\u2019t necessarily mean something is wrong. Core updates are about reassessing the overall value of content - not penalizing individual sites.<\/p>\n<\/div><\/div><\/div>\n\n

      \n

      Use this moment to review:<\/p>\n<\/div><\/div><\/div>\n\n

      \n
        \n
      • The relevance and originality of your content
        <\/li>\n\n\n\n
      • Clarity around authorship and expertise
        <\/li>\n\n\n\n
      • User experience and technical performance
        <\/li>\n\n\n\n
      • How well your content meets your audience\u2019s intent
        <\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n
        \n

        We\u2019re monitoring so you don\u2019t have to<\/h2>\n<\/div><\/div><\/div>\n\n
        \n

        At Mild, we always monitor major updates closely. Once the search results begin to stabilize, we\u2019ll conduct deeper analyses and identify trends - both across industries and for our clients.<\/p>\n<\/div><\/div><\/div>\n\n

        \n

        Want help understanding how the June 2025 Core Update affects your visibility? Or need a second opinion on your content strategy? Get in touch - we\u2019re here to help.<\/p>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

        Google has just rolled out its second major algorithm update of the year – the June 2025 core update. The rollout began on June 30 and is expected to continue for up to three weeks.<\/p>\n","protected":false},"author":1,"featured_media":21124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-21116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter-fran-branschen-en"],"acf":[],"yoast_head":"\nJune 2025 core update - here\u2019s what we know so far - Mild<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"June 2025 core update - here\u2019s what we know so far - Mild\" \/>\n<meta property=\"og:description\" content=\"Google has just rolled out its second major algorithm update of the year - the June 2025 core update. The rollout began on June 30 and is expected to continue for up to three weeks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/\" \/>\n<meta property=\"og:site_name\" content=\"Mild\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mildmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T09:16:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T09:34:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/07\/700x560px-template-darkblue-thumbnail-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"noreply@mildmedia.se\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"noreply@mildmedia.se\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/\"},\"author\":{\"name\":\"noreply@mildmedia.se\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#\\\/schema\\\/person\\\/b9378373e6b4a72da339f8d15c519aad\"},\"headline\":\"June 2025 core update – here\u2019s what we know so far\",\"datePublished\":\"2025-07-01T09:16:40+00:00\",\"dateModified\":\"2025-07-01T09:34:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/\"},\"wordCount\":426,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/700x560px-template-darkblue-thumbnail-1.png\",\"articleSection\":[\"Insights from the industry\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/\",\"url\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/\",\"name\":\"June 2025 core update - here\u2019s what we know so far - Mild\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/700x560px-template-darkblue-thumbnail-1.png\",\"datePublished\":\"2025-07-01T09:16:40+00:00\",\"dateModified\":\"2025-07-01T09:34:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/700x560px-template-darkblue-thumbnail-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/700x560px-template-darkblue-thumbnail-1.png\",\"width\":1050,\"height\":840},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/june-2025-core-update-this-is-what-we-know-so-far\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mild.se\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"June 2025 core update – here\u2019s what we know so far\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mild.se\\\/en\\\/\",\"name\":\"Mild\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mild.se\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#organization\",\"name\":\"Mild\",\"url\":\"https:\\\/\\\/www.mild.se\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logotype-social-mild.png\",\"contentUrl\":\"https:\\\/\\\/www.mild.se\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logotype-social-mild.png\",\"width\":1080,\"height\":1080,\"caption\":\"Mild\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mildmedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mildmedia\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mild-media\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mild.se\\\/en\\\/#\\\/schema\\\/person\\\/b9378373e6b4a72da339f8d15c519aad\",\"name\":\"noreply@mildmedia.se\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0fccb7434988c70ea66c2a5db05102e4b7ea8d34d6097f92abbc1174b13d2a5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0fccb7434988c70ea66c2a5db05102e4b7ea8d34d6097f92abbc1174b13d2a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0fccb7434988c70ea66c2a5db05102e4b7ea8d34d6097f92abbc1174b13d2a5?s=96&d=mm&r=g\",\"caption\":\"noreply@mildmedia.se\"},\"sameAs\":[\"https:\\\/\\\/www.mild.se\"],\"url\":\"https:\\\/\\\/www.mild.se\\\/en\\\/author\\\/noreplymildmedia-se\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"June 2025 core update - here\u2019s what we know so far - Mild","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/","og_locale":"en_US","og_type":"article","og_title":"June 2025 core update - here\u2019s what we know so far - Mild","og_description":"Google has just rolled out its second major algorithm update of the year - the June 2025 core update. The rollout began on June 30 and is expected to continue for up to three weeks.","og_url":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/","og_site_name":"Mild","article_publisher":"https:\/\/www.facebook.com\/mildmedia\/","article_published_time":"2025-07-01T09:16:40+00:00","article_modified_time":"2025-07-01T09:34:00+00:00","og_image":[{"width":1050,"height":840,"url":"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/07\/700x560px-template-darkblue-thumbnail-1.png","type":"image\/png"}],"author":"noreply@mildmedia.se","twitter_card":"summary_large_image","twitter_misc":{"Written by":"noreply@mildmedia.se","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/#article","isPartOf":{"@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/"},"author":{"name":"noreply@mildmedia.se","@id":"https:\/\/www.mild.se\/en\/#\/schema\/person\/b9378373e6b4a72da339f8d15c519aad"},"headline":"June 2025 core update – here\u2019s what we know so far","datePublished":"2025-07-01T09:16:40+00:00","dateModified":"2025-07-01T09:34:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/"},"wordCount":426,"publisher":{"@id":"https:\/\/www.mild.se\/en\/#organization"},"image":{"@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/07\/700x560px-template-darkblue-thumbnail-1.png","articleSection":["Insights from the industry"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/","url":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/","name":"June 2025 core update - here\u2019s what we know so far - Mild","isPartOf":{"@id":"https:\/\/www.mild.se\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/#primaryimage"},"image":{"@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/07\/700x560px-template-darkblue-thumbnail-1.png","datePublished":"2025-07-01T09:16:40+00:00","dateModified":"2025-07-01T09:34:00+00:00","breadcrumb":{"@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/#primaryimage","url":"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/07\/700x560px-template-darkblue-thumbnail-1.png","contentUrl":"https:\/\/www.mild.se\/wp-content\/uploads\/2025\/07\/700x560px-template-darkblue-thumbnail-1.png","width":1050,"height":840},{"@type":"BreadcrumbList","@id":"https:\/\/www.mild.se\/en\/june-2025-core-update-this-is-what-we-know-so-far\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mild.se\/en\/"},{"@type":"ListItem","position":2,"name":"June 2025 core update – here\u2019s what we know so far"}]},{"@type":"WebSite","@id":"https:\/\/www.mild.se\/en\/#website","url":"https:\/\/www.mild.se\/en\/","name":"Mild","description":"","publisher":{"@id":"https:\/\/www.mild.se\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mild.se\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mild.se\/en\/#organization","name":"Mild","url":"https:\/\/www.mild.se\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mild.se\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.mild.se\/wp-content\/uploads\/2020\/10\/logotype-social-mild.png","contentUrl":"https:\/\/www.mild.se\/wp-content\/uploads\/2020\/10\/logotype-social-mild.png","width":1080,"height":1080,"caption":"Mild"},"image":{"@id":"https:\/\/www.mild.se\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mildmedia\/","https:\/\/www.instagram.com\/mildmedia\/","https:\/\/www.linkedin.com\/company\/mild-media\/"]},{"@type":"Person","@id":"https:\/\/www.mild.se\/en\/#\/schema\/person\/b9378373e6b4a72da339f8d15c519aad","name":"noreply@mildmedia.se","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f0fccb7434988c70ea66c2a5db05102e4b7ea8d34d6097f92abbc1174b13d2a5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f0fccb7434988c70ea66c2a5db05102e4b7ea8d34d6097f92abbc1174b13d2a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f0fccb7434988c70ea66c2a5db05102e4b7ea8d34d6097f92abbc1174b13d2a5?s=96&d=mm&r=g","caption":"noreply@mildmedia.se"},"sameAs":["https:\/\/www.mild.se"],"url":"https:\/\/www.mild.se\/en\/author\/noreplymildmedia-se\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/posts\/21116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/comments?post=21116"}],"version-history":[{"count":5,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/posts\/21116\/revisions"}],"predecessor-version":[{"id":21129,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/posts\/21116\/revisions\/21129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/media\/21124"}],"wp:attachment":[{"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/media?parent=21116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/categories?post=21116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mild.se\/en\/wp-json\/wp\/v2\/tags?post=21116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}