{"id":22331,"date":"2025-10-08T10:49:31","date_gmt":"2025-10-08T08:49:31","guid":{"rendered":"https:\/\/www.mild.se\/fran-google-till-ai\/"},"modified":"2025-10-16T11:24:05","modified_gmt":"2025-10-16T09:24:05","slug":"from-google-to-ai-tools","status":"publish","type":"post","link":"https:\/\/www.mild.se\/en\/from-google-to-ai-tools\/","title":{"rendered":"From Google to AI Tools"},"content":{"rendered":"<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>For years, \u201cGoogle it\u201d was the go-to answer for just about everything \u2014 whether settling a dinner-table debate, helping a colleague, or looking something up by the coffee machine.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>But that\u2019s rapidly changing.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Today, more and more people are turning to AI tools like ChatGPT for answers. In fact, over 1 in 5 Swedes already use AI chats for questions that could just as easily be Googled. That\u2019s according to Svenskarna och Internet 2025, a new report from Internetstiftelsen.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">AI is reshaping how we search \u2014 fast<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Four in ten Swedes are already using AI tools. And among them, more than half now turn to AI instead of search engines like Google. Leading the change? Gen Z.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>And this is likely just the beginning. According to Gartner, traditional search traffic is expected to drop by 25% by 2026, replaced by AI-generated answers. It\u2019s a shift that marketers, content creators, and digital strategists can\u2019t afford to ignore.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li>Among AI users, 50%+ prefer AI answers over search engines<\/li>\n\n\n\n<li>Gen Z leads the way \u2013 4 out of 10 use AI tools instead of Google<\/li>\n\n\n\n<li>1 in 4 Swedes ask questions they feel Google can\u2019t answer<\/li>\n\n\n\n<li>Two-thirds of AI users turn to AI specifically for these types of questions<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">Why are people replacing Google with AI?<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>If you\u2019ve ever thrown a quick question into ChatGPT, you know the feeling. It\u2019s fast, relevant, and cuts through the noise. And that\u2019s exactly why people are changing how they search:<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li><strong>Faster <\/strong>\u2013 You get a complete answer without having to click through five different links.<\/li>\n\n\n\n<li><strong>More relevant <\/strong>\u2013 AI feels like a knowledgeable colleague who gets what you mean, can clarify your question, and follow up.<\/li>\n\n\n\n<li><strong>Less noise <\/strong>\u2013 Many users mention they appreciate skipping ads and other \u201cunnecessary content.\u201d<\/li>\n\n\n\n<li><strong>More depth<\/strong> \u2013 Unlike Google, you can ask follow-ups, explore new angles, and gain deeper insights.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Here\u2019s how some respondents describe it:<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\u201cGoogling is about getting links to sift through. Asking an AI tool is like asking a super-smart friend who answers instantly \u2014 and politely.\u201d<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Woman, 25<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\u201cAI tools are like search engines that just give you the answer. It\u2019s quicker, more relevant, and I don\u2019t have to deal with ads or other clutter.\u201d<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Man, 58<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">What does this mean for marketers?<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>In short: just showing up in Google search results isn\u2019t enough anymore.<br>The future of visibility is about being chosen by AI \u2014 as a trusted source that gets pulled into its answers.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>This means new demands for anyone working in marketing, content or SEO. It\u2019s not just about packing in keywords anymore. You need content that AI can understand, trust, and cite.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>AI rewards sources that are clear, well-structured, and credible. Quality beats quantity. And the easier it is for the model to identify you as an expert, the higher your chances of being featured in AI-generated responses.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">How do you optimize for AI answers?<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Feeling a bit lost? Don\u2019t worry \u2014 we\u2019ve got your back. We\u2019ve previously written about <a href=\"https:\/\/www.mild.se\/en\/how-to-become-ais-favorite-source\/\">GEO (Generative Engine Optimization) and how to become an AI favourite.<\/a> But let\u2019s go through three key principles that make a big difference:<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-list container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<ul class=\"wp-block-list\">\n<li><strong>Think \u201cAnswer\u201d, not just \u201cKeyword\u201d<br><\/strong>AI queries are usually full questions, not short phrases. Instead of just \u201ctax deduction\u201d, people now ask \u201cHow does the home cleaning tax deduction work?\u201d So make sure your content answers those questions clearly and directly.<\/li>\n\n\n\n<li><strong>Build Trust<br><\/strong>AI prefers trustworthy sources. Show your expertise, support your claims with data, and be transparent with references.<\/li>\n\n\n\n<li><strong>Be Quotable<\/strong><br>Short, structured content wins. Use bullet points, headings that match common questions, and clear definitions \u2014 these make it easier for AI to lift your content into its response.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">What if we don\u2019t adapt?<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>We\u2019re in the middle of a historic shift. Questions that used to go to Google are now going to AI tools. And by 2026, 25% of traditional search traffic will be gone, according to Gartner.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>For many companies, this is a wake-up call. SEO alone is no longer enough \u2014 now it\u2019s also about winning AI\u2019s trust.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Yes, it may feel overwhelming. But the earlier you act, the bigger the lead you\u2019ll gain. Already today, Gen Z \u2014 the consumers and decision-makers of tomorrow \u2014 prefer asking AI over Google.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Wait too long, and your brand may become invisible to an entire generation.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-heading container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<h2 class=\"wp-block-heading\">Let\u2019s make sure you show up in AI Search<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>Want to be part of the answer? Then now\u2019s the time to complement your SEO efforts with a strategy for AI search.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>At Mild, we help brands stay visible \u2014 not just in search results, but in the answers AI actually gives.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p>\ud83d\udc49 Reach out, and we\u2019ll help you build a plan that gives your brand a competitive edge in the new search landscape.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><br><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"block core-paragraph container \"><div class=\"row justify-content-center\"><div class=\"col-lg-8\">\n<p><\/p>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cJust Google it\u201d has long been the obvious response to almost any question \u2014 a heated dinner table debate, a colleague\u2019s random inquiry, or a passing thought by the coffee machine. But now, we\u2019re rapidly turning to AI tools like ChatGPT instead.<\/p>\n","protected":false},"author":1,"featured_media":22356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-22331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter-fran-branschen-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Google to AI Tools - Mild<\/title>\n<meta name=\"description\" content=\"\u201cJust Google it\u201d has long been the obvious response to almost any question \u2014 a heated dinner table debate, a colleague\u2019s random inquiry, or a passing thought by the coffee machine. 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