{"id":7173,"date":"2020-08-27T14:25:59","date_gmt":"2020-08-27T12:25:59","guid":{"rendered":"https:\/\/www.mild.se\/tjanster\/digital-marknadsforing\/"},"modified":"2025-04-08T16:24:44","modified_gmt":"2025-04-08T14:24:44","slug":"digital-marketing","status":"publish","type":"tjanster","link":"https:\/\/www.mild.se\/en\/services\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n
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Digital Marketing on point<\/h2>\n<\/div><\/div><\/div>\n\n
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Today, digital marketing has surpassed traditional forms in Sweden, overtaking TV, radio, newspapers, and billboards. Furthermore, the upcoming surge in AI-driven efforts by search engines and social media is expected to increasingly overshadow traditional marketing methods. Both within and outside Mild, we observe a trend: many of our clients, as well as businesses in general, are pivoting to focus on digital marketing rather than traditional methods. They recognize that embracing digitalization is not just a long-term survival strategy, but an immediate necessity.<\/p>\n<\/div><\/div><\/div>\n\n

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This shift is logical. Changes in digital behavior have greatly simplified the process for companies to target potential customers at various stages of their buying journey. The advantages of digital marketing, in terms of measurability, tracking, cross-media marketing, strategy formulation, key performance indicators (KPIs), and conversion rates, are unparalleled. Moreover, digital marketing efforts positively impact all facets of a business. The comprehensive approach refines the company\u2019s voice, thought, and message across all its outputs and communications. With a strategically sound approach, marketing efforts become more precise, potentially transforming a company\u2019s entire business scenario.<\/p>\n<\/div><\/div><\/div>\n\n\n

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\n\t\tHow can we assist you?\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t
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Google Ads<\/h3>\n
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As a certified Google Partner, Mild is proficient in managing a wide array of PPC (Pay-Per-Click) projects, including Google Ads. This partnership status equips us with advanced tools and insights to effectively handle your advertising needs.<\/p>\n <\/div>\n \n \n

\n Read more about Google Ads<\/span><\/svg><\/a>\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n
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Search Engine Optimization (SEO)<\/h3>\n
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Our expertise in SEO extends to every aspect of our work, encompassing web development, UX, advertising, and content creation.<\/p>\n <\/div>\n \n \n

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Social Media Agency<\/h3>\n
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Social media's vast landscape necessitates a clear and focused strategy. At Mild, we recognize the crucial role of a tailored strategy in social media marketing. We work with you to develop an approach that aligns with your business goals and resonates with your target audience.<\/p>\n <\/div>\n \n \n

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Programmatic<\/h3>\n
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Do you want to reach your specific target audience without having to advertise manually? Programmatic is an advertising method that gives you greater reach and control over your campaigns.<\/p>\n <\/div>\n \n \n

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E-commerce<\/h3>\n
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Consumers drives the development of e-commerce forward \u2013 at breakneck speed. At Mild we either work on your existing e-commerce solutions or build new ones from scratch, all the time with a focus on traffic, customer experience and conversion.
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\n Read more about E-commerce<\/span><\/svg><\/a>\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n <\/div> <\/div>\n\n
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Our work process<\/h2>

The practical, to some extent, ongoing work with digital marketing is divided into several steps. Often in different combinations to fulfill your target images in terms of sales, visibility, branding and so on.<\/span><\/p>\n<\/div> <\/div>\n <\/div>\n\n

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1. Strategy development in collaboration with the client<\/h3>

Together with you, we will develop a strategy that outlines the objectives of our work. This includes identifying which platforms to use and how, defining the current target groups and personas, establishing conversion points, and dividing responsibilities. Our digital marketing projects are a collaborative effort between us and our clients.<\/span><\/p>\n<\/div> <\/div>\n

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2. Setting up initial essentials<\/h3>

We will implement initial essentials like tracking website traffic, setting up goal tracking, and providing access to customer accounts. This includes tools like Google Search Console, Google Ads, and Facebook Ads Manager.<\/span><\/p>\n<\/div> <\/div>\n

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3. Technical Audit<\/h3>

We will implement initial essentials like tracking website traffic, setting up goal tracking, and providing access to customer accounts. This includes tools like Google Search Console, Google Ads, and Facebook Ads Manager.<\/span><\/p>\n<\/div> <\/div>\n

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4. Ongoing work<\/h3>

Each month, we implement the strategies and actions that have been planned and approved by you. You can stay informed about our progress through a shared project management system.<\/span><\/p>\n<\/div> <\/div>\n

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5.\u00a0Reporting<\/h3>

Reporting is a critical component of our digital marketing projects. We provide monthly reports, or more frequently if desired, and offer continuous updates throughout the month. Our reports include a summary of the work completed since the last report, the results achieved in the past month, and plans for the upcoming month.<\/p>\n

<\/span>Whenever possible, we prefer to present our reports in physical meetings in locations like Stockholm, Gothenburg, and Malm\u00f6, although video conferences are also effective. To ensure that our reporting is meaningful and accessible to you, we use customized Google Data Studio reporting documents. These documents clearly and simply present the data that is most valuable to your company. The reports can be tailored for different departments within your company, catering to the unique KPIs required by each. These reports serve as a valuable internal tool to showcase the results of digital marketing efforts and to inform future marketing strategies. All reports are digital, instantly updated in the browser, and accessible to multiple employees within your company at any time.<\/span><\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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What our customers say<\/h2>\n <\/div>\n <\/div>\n \n
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“At Mild, we have found a strategic partner who contributes with creative ideas, proactive solutions, and constantly works agilely to find the right way forward for our digital business to grow sustainably and long-term. We are extremely satisfied with our collaboration and look forward to utilizing Mild’s expertise in more e-commerce areas in the future.”<\/p>\n<\/blockquote>\n <\/div>\n\n <\/div>\n\n

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Alexander Granath<\/div>
E-Commerce Manager, Duni Group<\/div> <\/div>\n\n
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\u201cWe have worked together for just over a year with a brand new website. The project includes i.a. strategy, SEO, design, UX, technology and marketing automation. Mild are extremely professional in their approach to a web project and deliver at the highest level\u201d<\/span><\/p>\n<\/blockquote>\n <\/div>\n\n <\/div>\n\n

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Andreas Johansson <\/div>
Digital specialist, Tage Rejmes Bil AB <\/div> <\/div>\n\n
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\u201cThroughout the collaboration, we have had a clear and open dialogue, which has made it easy for us to be involved and follow the work process. Mild has a well-developed way of working around project management and an ability to understand and familiarize themself with our challenges\u201d<\/span><\/p>\n<\/blockquote>\n <\/div>\n\n <\/div>\n\n

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Ida Stefansson<\/div>
Marketing Manager, GPA <\/div> <\/div>\n\n
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\u201cWe have had a fantastic collaboration for about 6 years. Mild has built our entire site, webshop and helps us with our digital marketing.\u00a0<\/span><\/p>\n

A full-service agency of rank, and we are very satisfied with our cooperation.\u201d<\/span><\/p>\n<\/blockquote>\n <\/div>\n\n <\/div>\n\n

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Philip Tornberger<\/div>
Marketing Manager, Hot Screen AB <\/div> <\/div>\n\n
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\u201cWe realized that we lacked the professional competence, which Mild offers, to be able to take the next step in our development as a sports clinic. After a careful review of various actors on the market, the choice fell on Mild. Something we absolutely did not regret. They have a good breadth in their offer and it feels safe to rely on their experience. We experience them as professional, knowledgeable and structured\u201d<\/span><\/p>\n<\/blockquote>\n <\/div>\n\n <\/div>\n\n

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Magnus Giertz<\/div>
VD, Friskv\u00e5rdskollen AB <\/div> <\/div>\n\n
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\u201cLovely group with broad and varied knowledge. Supporting us well on our SEO and Google Ads journey!\u201d<\/span><\/p>\n<\/blockquote>\n <\/div>\n\n <\/div>\n\n

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Jessica Persson <\/div>
Marketing & Communication Manager, Granuldisk AB <\/div> <\/div>\n\n
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\u201cI am very satisfied with Mild\u201d<\/span><\/p>\n<\/blockquote>\n <\/div>\n\n <\/div>\n\n

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Martin Ericsson<\/div>
Art Director, ACO Nordic AB <\/div> <\/div>\n\n
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\n\t\tExplore our case studies\t<\/h2>\n <\/div>\n <\/div>\n \n
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Kinder<\/h4>\n

Creative content for a tasteful client<\/p>\n <\/a><\/div>

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Sk\u00e5ne Stadsmission<\/h4>\n

Enhancing lives through increased donations and greater visibility<\/p>\n <\/a><\/div>

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NIO<\/h4>\n

Global electric vehicle brand NIO’s successful market entry in Sweden \u2013 the strategies behind<\/p>\n <\/a><\/div>

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Hagabadet<\/h4>\n

New website with integration to BRP-Systems for Hagabadet<\/p>\n <\/a><\/div> <\/div>\n

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\n\t\tAre you looking to expand your digital footprint?\t<\/h3>\n

Get in touch with us, and we will collaboratively explore an appropriate solution.<\/span><\/p>\n<\/div> <\/div>\n\t\t<\/div>\n\t\t

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