{"id":7245,"date":"2022-11-23T15:05:08","date_gmt":"2022-11-23T14:05:08","guid":{"rendered":"https:\/\/www.mild.se\/tjanster\/programmatic-2\/"},"modified":"2024-03-01T10:48:41","modified_gmt":"2024-03-01T09:48:41","slug":"programmatic-advertising","status":"publish","type":"tjanster","link":"https:\/\/www.mild.se\/en\/services\/programmatic-advertising\/","title":{"rendered":"Programmatic"},"content":{"rendered":"
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What is Programmatic?<\/h2>\n<\/div><\/div><\/div>\n\n
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Programmatic advertising, also known as programmatic, is a highly effective method for taking control of your advertising efforts and enhancing the likelihood of reaching precisely the right audience. Utilizing tools powered by Artificial Intelligence (AI), you can advertise on virtually any website that offers ad space. You can captivate your target audience with banners, videos, audio, and native ads across all types of devices, whether mobile, tablet, or desktop.<\/p>\n<\/div><\/div><\/div>\n\n

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Here is how programmatic advertising works<\/h3>\n<\/div><\/div><\/div>\n\n
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We can summarize programmatic advertising as a way to automatically purchase and optimize digital campaigns. Instead of manually contacting various websites to inquire about ad placement, as with other more traditional approaches, programmatic advertising handles the entire process for you.<\/p>\n<\/div><\/div><\/div>\n\n

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By connecting to a Supply Side Platform (SSP), publishers can offer their ad space to buyers. The buyer accesses available ad space by connecting to a Demand Side Platform (DSP) or signal processor.<\/p>\n<\/div><\/div><\/div>\n\n

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As an advertiser, you define in the tool which audience you want to target using user information. It could be a specific demographic group with particular interest categories or previous user behaviors that you want to reach with your ad. In this way, you're buying users (cookies) in a specific audience rather than just placements on a particular website. You also specify what you're willing to pay for your ad, and then the program takes care of the rest. Machines and algorithms are actually all that's needed to effectively buy and sell digital ad space.<\/p>\n<\/div><\/div><\/div>\n\n

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\n\t\tWould you like to learn more about how we can assist you?\t<\/h3>\n

Contact us, and we will look together at a suitable solution.<\/p>\n<\/div> <\/div>\n\t\t<\/div>\n\t\t

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