{"id":7247,"date":"2020-08-27T14:34:52","date_gmt":"2020-08-27T12:34:52","guid":{"rendered":"https:\/\/www.mild.se\/tjanster\/konverteringsoptimering-cro\/"},"modified":"2024-02-27T14:56:18","modified_gmt":"2024-02-27T13:56:18","slug":"conversion-rate-optimization","status":"publish","type":"tjanster","link":"https:\/\/www.mild.se\/en\/services\/conversion-rate-optimization\/","title":{"rendered":"Conversion Rate Optimization (CRO)"},"content":{"rendered":"
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Why conversion?<\/h2>\n<\/div><\/div><\/div>\n\n
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For many years, there has been a significant focus on brand building and creative communication, while the actual conversion process has often been overlooked. Here, we explain our approach to conversion optimization and why it is so important.<\/p>\n<\/div><\/div><\/div>\n\n

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\n\t\tWhat does conversion optimization really mean?\t<\/h2>\n

Conversion and conversion optimization fundamentally revolve around getting the visitor to our website (or other platform) to do what we want them to do. UX involves creating a user-friendly and positive experience for the visitor, making it easier for them to find the information they are seeking. When both of these aspects align, it often means that we have succeeded in our efforts.<\/p>\n

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How does Mild work with conversion optimization?<\/h2>\n<\/div><\/div><\/div>\n\n
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A\/B tests<\/h3>\n<\/div><\/div><\/div>\n\n
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A\/B testing is an effective way to work with conversion optimization and test hypotheses. If we believe that a new feature will increase conversion, we can test this through A\/B testing. This is a recurring approach for us, and we work with tools like Optimizely and Visual Website Optimizer.<\/p>\n<\/div><\/div><\/div>\n\n

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Personalization<\/h3>\n<\/div><\/div><\/div>\n\n
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Personalisering involves creating a solution and user experience tailored to the specific needs of our visitor. The needs may vary depending on whether the visitor arrives via a Facebook ad or through Google. We can also observe how the visitor interacts with the website to target relevant information accordingly.<\/p>\n<\/div><\/div><\/div>\n\n

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Landing pages<\/h3>\n<\/div><\/div><\/div>\n\n
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Unique landing pages are important for increasing conversion. The different landing pages can be customized for various target groups and depending on where the visitor is in the decision-making process. The landing pages are created to guide the visitor closer to the decision we want them to make.<\/p>\n<\/div><\/div><\/div>\n\n

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Measurement and analysis<\/h3>\n<\/div><\/div><\/div>\n\n
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A fundamental part of all web-related work is measurement, analysis, and follow-up. Every effort we make to increase conversion or provide visitors with a more enjoyable experience is measured and followed up. This is an ongoing process. We work with tools such as Google Analytics (quantitative data analysis), Google Tag Manager, Hotjar (qualitative behavioral analysis), etc.<\/p>\n<\/div><\/div><\/div>\n\n

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Design and UX<\/h3>\n
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Form and function in perfect harmony, from the first impression to the final click. We create digital experiences that both inspire and leave a lasting impression.<\/p>\n <\/div>\n \n \n

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Google Ads<\/h3>\n
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As a certified Google Partner, Mild is proficient in managing a wide array of PPC (Pay-Per-Click) projects, including Google Ads. This partnership status equips us with advanced tools and insights to effectively handle your advertising needs.<\/p>\n <\/div>\n \n \n

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Search Engine Optimization (SEO)<\/h3>\n
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Our expertise in SEO extends to every aspect of our work, encompassing web development, UX, advertising, and content creation.<\/p>\n <\/div>\n \n \n

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Programmatic<\/h3>\n
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Do you want to reach your specific target audience without having to advertise manually? Programmatic is an advertising method that gives you greater reach and control over your campaigns.<\/p>\n <\/div>\n \n \n

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E-commerce<\/h3>\n
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Consumers drives the development of e-commerce forward \u2013 at breakneck speed. At Mild we either work on your existing e-commerce solutions or build new ones from scratch, all the time with a focus on traffic, customer experience and conversion.
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<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Why conversion? For many years, there has been a significant focus on brand building and creative communication, while the actual conversion process has often been overlooked. Here, we explain our approach to conversion optimization and why it is so important. How does Mild work with conversion optimization? A\/B tests A\/B testing is an effective way […]<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-7247","tjanster","type-tjanster","status-publish","hentry"],"acf":[],"yoast_head":"\nConversion Rate Optimization (CRO)<\/title>\n<meta name=\"description\" content=\"We are a Conversion Rate Optimization (CRO) agency where we conduct A\/B testing and analyze the current state of your website with the goal of increasing your conversion rate. 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