{"id":7249,"date":"2020-08-27T14:34:32","date_gmt":"2020-08-27T12:34:32","guid":{"rendered":"https:\/\/www.mild.se\/tjanster\/content-marketing-2\/"},"modified":"2025-04-08T16:23:55","modified_gmt":"2025-04-08T14:23:55","slug":"content-marketing-agency","status":"publish","type":"tjanster","link":"https:\/\/www.mild.se\/en\/services\/content-marketing-agency\/","title":{"rendered":"Content"},"content":{"rendered":"\n
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We help you create content that engages, strengthens customer relationships, and increases sales.<\/h2>\n<\/div><\/div><\/div>\n\n
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Great content builds close customer relationships. Close customer relationships build genuine trust. That, in turn, converts new visitors into paying customers. Therefore, content marketing should always be a central part of every company's digital strategies.<\/p>\n<\/div><\/div><\/div>\n\n

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Content marketing is about creating value for your target audience. It's about producing content that is genuinely helpful. Content that clearly addresses and solves important questions, problems, and simultaneously educates the audience.<\/p>\n<\/div><\/div><\/div>\n\n

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For a content marketing strategy to be impactful, consistency is key. The target audience needs to recognize who the sender is. In the emails you send out, on the website, and in your other social media channels.<\/p>\n<\/div><\/div><\/div>\n\n

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Different Types of Content Marketing<\/h2>\n<\/div><\/div><\/div>\n\n
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Content marketing is a versatile form of communication for all marketing channels. While content needs to be tailored and diversified based on chosen channels, the audience should recognize you as the sender. Feeling stuck? Here's a little help to get you started.<\/p>\n<\/div><\/div><\/div>\n\n

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Blog articles<\/h4>\n<\/div><\/div><\/div>\n\n
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Explore your audience's most common questions, then create content that answers those questions. Many who consume this content may not realize they'll become your customers. Soon, they'll need your product or service \u2013 without even knowing the need existed.<\/p>\n<\/div><\/div><\/div>\n\n

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Email<\/h4>\n<\/div><\/div><\/div>\n\n
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Engaging content in email format. If done smartly and tailored to the audience, it leads to increased interest in you and what you offer. Always consider what your audience actually wants to read, not just what you want them to read.<\/p>\n<\/div><\/div><\/div>\n\n

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Social media<\/h4>\n<\/div><\/div><\/div>\n\n
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You need to understand who your followers are. What are their interests, and what questions do they want answered? Showcase your products and services in an engaging way and explain exactly how they can benefit your audience.<\/p>\n<\/div><\/div><\/div>\n\n

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E-books<\/h4>\n<\/div><\/div><\/div>\n\n
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Offer expertise in a longer, in-depth format. Here, you share expertise and experience to educate the audience about a specific topic. This attracts users who want to learn more about what you can offer.<\/p>\n<\/div><\/div><\/div>\n\n

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Video <\/h4>\n<\/div><\/div><\/div>\n\n
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Video content has seen explosive growth in recent years. It's no longer news; rather, it should already be an integrated part of your marketing strategy. Create video material and showcase the benefits of your product or service. Adapt and reuse across all channels.<\/p>\n<\/div><\/div><\/div>\n\n\n

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Common questions about content marketing<\/h2>\n<\/div><\/div><\/div>\n\n\n
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Why should we invest in content marketing?<\/svg><\/h3>\n <\/div>\n
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These days, we tend to explore before we buy. We prefer education over being pitched to. Content marketing is about marketing to your target audience without them even realizing it. This creates personal customer relationships that, in turn, drive sales.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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What types of businesses should work with content marketing?<\/svg><\/h3>\n <\/div>\n
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It doesn’t matter if you own a local shop or work for a large global company. Your customers seek value, and not in the form of money. Instead, they seek value from their relationships with the brands they interact with. Content marketing helps you create meaningful relationships with potential and existing customers.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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What is a content marketing strategy?<\/svg><\/h3>\n <\/div>\n
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A content marketing strategy is a clearly defined plan that includes the type of content to be published, when it should be published, and on which channels. The strategy should also include clear goals to work towards and measure progress against.<\/p>\n

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How do you report results?<\/svg><\/h3>\n <\/div>\n
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All customers receive a dynamic monthly report tailored to the data you want to see. We carefully review the report in monthly or quarterly meetings where you can also ask questions about the numbers.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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What type of companies do you work with?<\/svg><\/h3>\n <\/div>\n
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From local players and start-ups to internationally recognized publicly traded companies. We don’t put any prestige in who we collaborate with.<\/p>\n

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Have you worked with companies in our industry?<\/svg><\/h3>\n <\/div>\n
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We work regularly with companies across various industries. So, there’s a good chance we’ve worked with a company in your industry before. This means we already have a content marketing strategy in place that we can tailor to your needs. After all, no two companies are exactly alike.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Focus on content<\/h2>\n<\/div><\/div><\/div>\n\n
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Regardless of whether you just want to work with branding and showcase our brand in the best possible way or if you want to drive traffic and increase conversion, content is very important. This work is gathered under the concept of content marketing. Well-defined content makes it easier for the visitor to find the right information. In addition, it enables us to influence and guide the visitor in the direction we wish.<\/p>\n<\/div><\/div><\/div>\n\n

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Create a positive overall image of your brand<\/h2>\n<\/div><\/div><\/div>\n\n
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All content together creates a whole that describes you as a company and your brand. When a project regarding a new web solution is started, it is important that a red thread for the content is defined and followed.<\/p>\n<\/div><\/div><\/div>\n\n

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Copywriting<\/h3>\n<\/div><\/div><\/div>\n\n
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We fill your websites and social channels with relevant content. The service can look different, for example on a monthly basis for blog and Facebook posts. We also take on larger projects where we update existing texts on your website or write new ones. The texts we produce are SEO adapted, well written and of sufficient length to attract the correct target group and drive traffic.<\/p>\n<\/div><\/div><\/div>\n\n

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Translation<\/h3>\n<\/div><\/div><\/div>\n\n
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We help you translate existing texts into new languages. Thanks to our talented partners there are very few languages \u200b\u200binto which we cannot offer translation.<\/p>\n<\/div><\/div><\/div>\n\n

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Photography<\/h3>\n<\/div><\/div><\/div>\n\n
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The right images can make your website more alive. Our talented photographers help you take professional photos that are then edited and adapted to the website's design and content.<\/p>\n<\/div><\/div><\/div>\n\n

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Film production<\/h3>\n<\/div><\/div><\/div>\n\n
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We work with some of the country's best filmmakers to create experiences that fit perfectly into your brand strategy. It can be anything from purely informational videos to selling commercials.<\/p>\n<\/div><\/div><\/div>\n\n

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Animation and graphics<\/h3>\n<\/div><\/div><\/div>\n\n
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We produce animations, infographics, motion graphics and everything in between.<\/p>\n<\/div><\/div><\/div>\n\n

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Print<\/h3>\n<\/div><\/div><\/div>\n\n
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Printed matter in the form of brochures, advertisements, roll-ups, business cards and the like are part of the overall brand strategy and something we naturally help our customers with.<\/p>\n<\/div><\/div><\/div>\n\n\n

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Design and UX<\/h3>\n
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Form and function in perfect harmony, from the first impression to the final click. We create digital experiences that both inspire and leave a lasting impression.<\/p>\n <\/div>\n \n \n

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E-commerce<\/h3>\n
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Consumers drives the development of e-commerce forward \u2013 at breakneck speed. At Mild we either work on your existing e-commerce solutions or build new ones from scratch, all the time with a focus on traffic, customer experience and conversion.
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Conversion Rate Optimization (CRO)<\/h3>\n
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The art of getting visitors to the website to do what we want them to do.<\/p>\n <\/div>\n \n \n

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Google Ads<\/h3>\n
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As a certified Google Partner, Mild is proficient in managing a wide array of PPC (Pay-Per-Click) projects, including Google Ads. This partnership status equips us with advanced tools and insights to effectively handle your advertising needs.<\/p>\n <\/div>\n \n \n

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Search Engine Optimization (SEO)<\/h3>\n
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Our expertise in SEO extends to every aspect of our work, encompassing web development, UX, advertising, and content creation.<\/p>\n <\/div>\n \n \n

\n Read more about Search Engine Optimization (SEO)<\/span><\/svg><\/a>\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n <\/div> <\/div>\n\n
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