AI-powered tools like ChatGPT, Claude, Perplexity, and Google Gemini are reshaping the landscape of search and visibility. These systems increasingly act as digital gatekeepers - deciding which sources get seen and which don’t. Want to be one of the chosen few? Then it’s time to charm the AI the right way.
That’s where Generative Engine Optimization (GEO) comes in - a way to increase your visibility in AI-generated answers.
But how does it work in practice? Here are four concrete GEO tips to help you become a trusted, go-to source in the world of AI:
1. Give clear answers upfront
AI doesn’t have patience for fluff. It wants clear, direct answers right away. Long-winded intros or vague explanations often get ignored. If you want to be selected as a source, give the answer first - explain later.
Help AI find you by:
- Using headlines that match what people actually search for:
“How often do you need to get a vehicle inspection?” or
“How does the home cleaning tax deduction work?” - Starting your paragraph with a clear conclusion or number - AI usually quotes the first sentence.
- Adding depth later in the content with examples, stats, or actionable tips. This boosts value for both AI and users.
2. Build credibility
AI doesn’t trust just anyone. It’s looking for signs that you’re knowledgeable - and that others recognize your authority. The more credible you appear, the more likely AI is to cite you.
Earn AI’s trust by:
- Publishing unique content: original insights, interviews, or data.
- Getting mentioned elsewhere: in news articles, blogs, or relevant forums. External links and mentions signal authority.
- Showcasing social proof with customer reviews and testimonials.
3. Structure your content clearly
AI loves clean structure and predictable patterns. Think of your site like a user manual - if the layout is confusing, cluttered, or hard to scan, AI may skip it entirely.
Create AI-friendly structure by:
- Using clear headings (H1, H2, H3) and short paragraphs.
- Breaking up content with bullet points and subheadings.
- Implementing schema markup and FAQ blocks - these help AI understand what’s a question and what’s the answer.
- Improving page load speed and ensuring mobile optimization.
4. Stay up to date
AI prefers fresh content. Old, untouched pages lose visibility fast - especially when newer sources are available.
Keep your content fresh by:
- Reviewing and updating key pages several times a year.
- Adding new questions, stats, and timely insights.
- Monitoring your industry and competitors so you can react faster to new trends.
Let us help you with your GEO optimization
Winning over AI isn’t a quick fix. It takes strategy, consistency - and a solid SEO foundation. Need help getting started?
At Mild, we help companies optimize for GEO and get featured where future searches happen. Get in touch, and we’ll build a strategy to make you an AI favorite.
