SEO Agency specialized in the Nordic markets

As a seasoned SEO agency based in Stockholm, Gothenburg, and Malmö, we specialize in search engine optimization for clients. Our expertise in SEO extends to every aspect of our work, encompassing web development, UX, advertising, and content creation.

SEO Agency specialized in the Nordic markets

As a seasoned SEO agency based in Stockholm, Gothenburg, and Malmö, we specialize in search engine optimization for clients. Our expertise in SEO extends to every aspect of our work, encompassing web development, UX, advertising, and content creation.

Some of our clients

SEO: The most effective conversion channel

Search engine optimization (SEO) is crucial in today's digital landscape. It's a pivotal part of digital marketing, essential for many businesses' success. SEO stands out as the marketing channel that most efficiently turns anonymous website visitors into paying customers.

In an era where digital consumers encounter up to 10,000 advertising messages daily, SEO is your key to distinguishing your business in the crowded digital marketplace.

A website optimized for SEO outperforms social media, email marketing, and Google Ads (PPC) in terms of conversion. This is because it places you right where and when people are actively searching for what you offer. It's the epitome of targeted marketing.

With over a decade of experience ranging from local businesses to multinational corporations, Mild has established itself as a proficient SEO agency. Our clients' outcomes and numerous studies demonstrate that SEO is currently the highest converting marketing channel available. If you haven't explored SEO yet, now is the time. Without it, you risk losing potential customers to competitors.

How we approach SEO: A five-step process

A SEO agency’s primary task is to operate at a detailed level. We work meticulously and methodically to select the right keywords and establish a structure and approach that increase your traffic and sales.

  • Technical and current situation analysis
  • Keyword analysis
  • On-page optimization
  • Off-page optimization
  • Reporting and follow-up

Through our partnership with Google, the specialists at Mild also have access to training from Google itself as well as regular reports on consumer insights. This helps us to evolve faster and stay ahead of future customers’ search habits.

 1. Technical and situation analysis

Our initial step involves gaining a comprehensive understanding of the client’s website through an SEO technical analysis. This helps us assess the current status of the website and identify necessary improvements to establish a solid foundation for upcoming tasks. We also examine the website’s traffic patterns. In collaboration with the client, we set specific goals and key performance indicators (KPIs).

2. Keyword analysis

Next, we analyze the search potential for the client’s website and its offerings. The outcome is a structured list of the most relevant and profitable keywords. This list is refined in consultation with the client and forms the foundation for the next stage of our process.

3. On-page optimization

We then evaluate the client’s page structure and existing content to develop a long-term plan and strategy. Our focus is on designing the website to be optimized primarily for users, but also for search engines.

4. Off-page optimization

Links are crucial for SEO ranking. This step targets SEO efforts outside the client’s own website, known as “off-page SEO”. Gaining external relevant links that point to the website increases its trustworthiness in Google’s view, making it a vital factor for high ranking, particularly in competitive sectors.

5. Reporting and follow-up

We conduct monthly reviews of the results through video calls or in-person meetings. The client receives tailored reports detailing keyword rankings, as well as insights into website traffic and conversions. SEO is an ongoing process of continuous refinement and enhancement based on gathered data. This approach leads to increased traffic and conversions and minimizes the risk of potential customers turning to competitors.

What our customers say

Why choose Mild?

  • With over a decade of expertise, Mild is recognized as one of Sweden's top SEO agencies.
  • Our comprehensive grasp of search engine optimization extends beyond mere rankings to encompass significant business benefits like enhancing brand awareness and boosting sales.
  • Our client base is diverse, ranging from local entities to global corporations listed on multiple stock exchanges.
  • We pride ourselves on maintaining close, transparent relationships with our clients, ensuring regular updates on the progress and outcomes of our collaborative efforts.
  • Our skilled team of SEO experts, strategically stationed across our offices in Stockholm, Gothenburg, and Malmö, brings a wealth of knowledge and experience to every project.

Frequently asked questions about search engine optimization

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Interested in learning more about our SEO team and MaaS methodology?

Our approach is grounded in Marketing as a Service (MaaS), meaning we supplement the skills your in-house team may lack. Depending on your needs, we can provide senior SEO experts for overarching strategy or junior staff for project support. This tailored team ensures your online success.

At Mild, our SEO team comprises digital strategists rather than solely SEO consultants. We always keep the broader perspective in mind, ensuring that SEO efforts harmoniously complement other marketing initiatives. This holistic approach is both our unique selling point and our strength. Beyond search engine optimization, we consider aspects like user experience (UX), user intent, and other related measures such as advertising. Our methodology and high level of expertise are the culmination of many years in the industry. We have worked with companies of all sizes, from small local entities to large multinational corporations, and we prefer an agile approach that keeps us closely connected with our clients. We are your digital sounding board, readily available with all the necessary resources for any query you might have.

Local SEO services:

The trend is clear: search engine algorithms are increasingly favoring locally relevant results, both internationally and within individual countries. While Swedish Google may not be as advanced as American Google in search technology, the importance of local SEO is becoming more apparent. When initiating an optimization project, we assess the client's needs for local search relevance and explore strategies to achieve this.


In Sweden, Stockholm represents the largest market for local SEO, offering immense opportunities for businesses operating in the capital, albeit with stiff competition. With a well-defined strategy, thorough analysis, and clear objectives, successful optimization for the Stockholm market is achievable.


Many of our notable local SEO successes are based in Gothenburg, a city known for its entrepreneurial spirit and numerous local businesses. Our portfolio indicates a trend towards industry-heavy clients, reflecting that even traditionally conservative sectors are adapting to digital trends and taking their online presence seriously.


Malmö, along with the Öresund region, is experiencing rapid growth from an entrepreneurial standpoint. This expansion brings an increased emphasis on digital strategies and online visibility, highlighting a continued and growing need for local SEO. We at Mild identify numerous significant opportunities in this region.