Some of our clients
SEO: The most effective conversion channel
Search engine optimization (SEO) is crucial in today's digital landscape. It's a pivotal part of digital marketing, essential for many businesses' success. SEO stands out as the marketing channel that most efficiently turns anonymous website visitors into paying customers.
In an era where digital consumers encounter up to 10,000 advertising messages daily, SEO is your key to distinguishing your business in the crowded digital marketplace.
A website optimized for SEO outperforms social media, email marketing, and Google Ads (PPC) in terms of conversion. This is because it places you right where and when people are actively searching for what you offer. It's the epitome of targeted marketing.
With over a decade of experience ranging from local businesses to multinational corporations, Mild has established itself as a proficient SEO agency. Our clients' outcomes and numerous studies demonstrate that SEO is currently the highest converting marketing channel available. If you haven't explored SEO yet, now is the time. Without it, you risk losing potential customers to competitors.
Discover our SEO projects
How we approach SEO: A five-step process
A SEO agency’s primary task is to operate at a detailed level. We work meticulously and methodically to select the right keywords and establish a structure and approach that increase your traffic and sales.
- Technical and current situation analysis
- Keyword analysis
- On-page optimization
- Off-page optimization
- Reporting and follow-up
Through our partnership with Google, the specialists at Mild also have access to training from Google itself as well as regular reports on consumer insights. This helps us to evolve faster and stay ahead of future customers’ search habits.
1. Technical and situation analysis
Our initial step involves gaining a comprehensive understanding of the client’s website through an SEO technical analysis. This helps us assess the current status of the website and identify necessary improvements to establish a solid foundation for upcoming tasks. We also examine the website’s traffic patterns. In collaboration with the client, we set specific goals and key performance indicators (KPIs).
2. Keyword analysis
Next, we analyze the search potential for the client’s website and its offerings. The outcome is a structured list of the most relevant and profitable keywords. This list is refined in consultation with the client and forms the foundation for the next stage of our process.
3. On-page optimization
We then evaluate the client’s page structure and existing content to develop a long-term plan and strategy. Our focus is on designing the website to be optimized primarily for users, but also for search engines.
4. Off-page optimization
Links are crucial for SEO ranking. This step targets SEO efforts outside the client’s own website, known as “off-page SEO”. Gaining external relevant links that point to the website increases its trustworthiness in Google’s view, making it a vital factor for high ranking, particularly in competitive sectors.
5. Reporting and follow-up
We conduct monthly reviews of the results through video calls or in-person meetings. The client receives tailored reports detailing keyword rankings, as well as insights into website traffic and conversions. SEO is an ongoing process of continuous refinement and enhancement based on gathered data. This approach leads to increased traffic and conversions and minimizes the risk of potential customers turning to competitors.
What our customers say
“At Mild, we have found a strategic partner who contributes with creative ideas, proactive solutions, and constantly works agilely to find the right way forward for our digital business to grow sustainably and long-term. We are extremely satisfied with our collaboration and look forward to utilizing Mild’s expertise in more e-commerce areas in the future.”
“We have worked together for just over a year with a brand new website. The project includes i.a. strategy, SEO, design, UX, technology and marketing automation. Mild are extremely professional in their approach to a web project and deliver at the highest level”
“Throughout the collaboration, we have had a clear and open dialogue, which has made it easy for us to be involved and follow the work process. Mild has a well-developed way of working around project management and an ability to understand and familiarize themself with our challenges”
“We have had a fantastic collaboration for about 6 years. Mild has built our entire site, webshop and helps us with our digital marketing.
A full-service agency of rank, and we are very satisfied with our cooperation.”
“We realized that we lacked the professional competence, which Mild offers, to be able to take the next step in our development as a sports clinic. After a careful review of various actors on the market, the choice fell on Mild. Something we absolutely did not regret. They have a good breadth in their offer and it feels safe to rely on their experience. We experience them as professional, knowledgeable and structured”
“Lovely group with broad and varied knowledge. Supporting us well on our SEO and Google Ads journey!”
“I am very satisfied with Mild”
Why choose Mild?
- With over a decade of expertise, Mild is recognized as one of Sweden's top SEO agencies.
- Our comprehensive grasp of search engine optimization extends beyond mere rankings to encompass significant business benefits like enhancing brand awareness and boosting sales.
- Our client base is diverse, ranging from local entities to global corporations listed on multiple stock exchanges.
- We pride ourselves on maintaining close, transparent relationships with our clients, ensuring regular updates on the progress and outcomes of our collaborative efforts.
- Our skilled team of SEO experts, strategically stationed across our offices in Stockholm, Gothenburg, and Malmö, brings a wealth of knowledge and experience to every project.
Frequently asked questions about search engine optimization
What are the benefits of SEO?
SEO is often the most significant, highest-converting, and therefore the most crucial marketing channel for many of our clients. By establishing a base for organic work that is SEO-adapted – ensuring the website’s hierarchy, content, and user experience (UX) are optimized – we create broader opportunities for other digital marketing efforts.
The collective endeavor in strategizing for SEO not only enhances your company’s digital presence but also impacts the organization both internally and externally. SEO unifies your team around a clear action plan, complements other digital services, and represents a long-term investment. When executed properly, SEO can yield substantial returns and immense business value. Thus, it should be viewed as the fundamental cornerstone of all your digital marketing efforts, aiming to capture as large a portion as possible of the global searches conducted every second.
How will SEO affect our business?
A successful SEO project can form a common thread throughout your organization, as you work towards common KPIs. Especially the marketing department and those who update the website are affected by SEO work guidelines towards the same goal. Your organization is also affected by SEO’s capacity to capture potential customers during the various parts of the buying journey, something that is difficult to achieve in many channels. Similarly, search engine optimization contributes to the website meeting the search intentions of your target group and delivering what is requested. Optimized content makes it possible to generate more traffic and leads, but also to get more inbound links. By weaving SEO into your company, you can in short achieve a changed business situation.
How does SEO differ from traditional marketing?
Traditional marketing focuses on pushing a message to customers, both existing and potential. In contrast, SEO enables potential customers actively searching for your products or services to find you. This reversal of flow means that SEO often converts better than traditional marketing, as customers approach you with their needs. SEO also allows for more effective engagement with potential customers early in their buying journey, using models like AIDAS (Awareness, Interest, Desire, Action, Satisfaction). At the top of this funnel-like model is a focus on awareness and timely dissemination of information about your company.
What constitutes a successful SEO project?
A successful SEO project anchors your entire organization and marketing efforts in a unified strategy. Its success hinges on the marketing department’s ability to foster a broad understanding of SEO across all teams involved with your website and digital channels. A cohesive strategy for digital marketing and communication, involving multiple employees, facilitates informed decision-making in every scenario.
Such a project involves various stages, from inception to ongoing efforts that are continuously monitored and refined. The project’s initial phase, including thorough preparation, commitment, and setting both tangible and intangible goals, is as crucial as the subsequent execution. A clear plan outlining responsibilities, marketing actions, and timelines, complemented by defined KPIs and close collaboration within the organization or with an external agency, is essential. As SEO delivers long-term results, a project is deemed successful as it progressively achieves goals like increased leads or sales. SEO is an investment that yields benefits for years to come.
Would you like help with your SEO?
Interested in learning more about our SEO team and MaaS methodology?
Our approach is grounded in Marketing as a Service (MaaS), meaning we supplement the skills your in-house team may lack. Depending on your needs, we can provide senior SEO experts for overarching strategy or junior staff for project support. This tailored team ensures your online success.
At Mild, our SEO team comprises digital strategists rather than solely SEO consultants. We always keep the broader perspective in mind, ensuring that SEO efforts harmoniously complement other marketing initiatives. This holistic approach is both our unique selling point and our strength. Beyond search engine optimization, we consider aspects like user experience (UX), user intent, and other related measures such as advertising. Our methodology and high level of expertise are the culmination of many years in the industry. We have worked with companies of all sizes, from small local entities to large multinational corporations, and we prefer an agile approach that keeps us closely connected with our clients. We are your digital sounding board, readily available with all the necessary resources for any query you might have.
Local SEO services:
The trend is clear: search engine algorithms are increasingly favoring locally relevant results, both internationally and within individual countries. While Swedish Google may not be as advanced as American Google in search technology, the importance of local SEO is becoming more apparent. When initiating an optimization project, we assess the client's needs for local search relevance and explore strategies to achieve this.
Stockholm
In Sweden, Stockholm represents the largest market for local SEO, offering immense opportunities for businesses operating in the capital, albeit with stiff competition. With a well-defined strategy, thorough analysis, and clear objectives, successful optimization for the Stockholm market is achievable.
Gothenburg
Many of our notable local SEO successes are based in Gothenburg, a city known for its entrepreneurial spirit and numerous local businesses. Our portfolio indicates a trend towards industry-heavy clients, reflecting that even traditionally conservative sectors are adapting to digital trends and taking their online presence seriously.
Malmö
Malmö, along with the Öresund region, is experiencing rapid growth from an entrepreneurial standpoint. This expansion brings an increased emphasis on digital strategies and online visibility, highlighting a continued and growing need for local SEO. We at Mild identify numerous significant opportunities in this region.
