Multilingual Search Engine Optimization

In today's digital world, where search engines prioritize locally relevant results, multilingual SEO is essential for your website's visibility and positioning in international markets. The modern internet user seeks more than simple translations; they crave engaging experiences and trustworthiness from websites.

Effective multilingual SEO goes beyond mere translation of keywords and search phrases. It requires content that is culturally and regionally tailored to each market, considering local social nuances and search engine algorithms. This level of adaptation not only improves your site's relevance across different regions but also strengthens your brand's global impact and operations.

Mild brings extensive experience in search engine optimization and digital marketing. For multilingual SEO, we generally employ the same strategies as those used for the Swedish market. The primary difference in serving multiple markets lies in handling various languages and efforts simultaneously, though this remains seamless from a client’s perspective. Clients interact with a dedicated project manager at Mild, responsible for overseeing all aspects of your multilingual SEO campaign.

Every multilingual SEO project at Mild begins with an in-depth discussion with the client. We explore which international markets the client aims to target, identify which products or services need visibility, and conduct a range of analyses including current status, competitor analysis, and keyword research. Continuous analysis of progress is also a crucial part of our multilingual SEO strategy.

As traffic to the client's website increases, our objective is to ensure that our multilingual SEO efforts yield tangible results. For instance, a goal might be that 25% of visitors who find the client's site through a keyword search fill out a contact form on a specific landing page. We identify and establish the most critical KPIs (Key Performance Indicators) and set them up in tools like Google Analytics and Google Tag Manager. Achieving these goals is tracked and reported in our clients’ accounts.

A key component of successful multilingual SEO involves conducting a thorough technical audit of the client's website. If technical issues lead to Google penalties, it can adversely impact the effectiveness of multilingual SEO efforts. Our initial step is to compile an action list that addresses aspects like URL structures, tags, mobile responsiveness, and loading times. Identifying and resolving these issues is typically straightforward and crucial for the SEO strategy.

Our multilingual SEO strategy is implemented on a biannual basis, with each month dedicated to specific tasks. These include keyword evaluation, link building, and making structural adjustments as needed. Transparency with our clients is a priority; hence, we provide a detailed monthly report outlining the work completed, planned future activities, and grant access to our reporting tool. This ensures that our clients are consistently informed about the progress and direction of their multilingual SEO campaign.