Multilingual Search Engine Optimization

Does your business cater to an international audience, with customers who "parle français" or "spreche Deutsch"? If so, leveraging multilingual SEO can significantly enhance your website's global effectiveness.

The importance of multilingual SEO

In today's digital world, where search engines prioritize locally relevant results, multilingual SEO is essential for your website's visibility and positioning in international markets. The modern internet user seeks more than simple translations; they crave engaging experiences and trustworthiness from websites.

Effective multilingual SEO goes beyond mere translation of keywords and search phrases. It requires content that is culturally and regionally tailored to each market, considering local social nuances and search engine algorithms. This level of adaptation not only improves your site's relevance across different regions but also strengthens your brand's global impact and operations.

Years of expertise in SEO and digital marketing

Mild brings extensive experience in search engine optimization and digital marketing. For multilingual SEO, we generally employ the same strategies as those used for the Swedish market. The primary difference in serving multiple markets lies in handling various languages and efforts simultaneously, though this remains seamless from a client’s perspective. Clients interact with a dedicated project manager at Mild, responsible for overseeing all aspects of your multilingual SEO campaign.

Initial analysis and strategy development

Every multilingual SEO project at Mild begins with an in-depth discussion with the client. We explore which international markets the client aims to target, identify which products or services need visibility, and conduct a range of analyses including current status, competitor analysis, and keyword research. Continuous analysis of progress is also a crucial part of our multilingual SEO strategy.

Goal setting and tracking

As traffic to the client's website increases, our objective is to ensure that our multilingual SEO efforts yield tangible results. For instance, a goal might be that 25% of visitors who find the client's site through a keyword search fill out a contact form on a specific landing page. We identify and establish the most critical KPIs (Key Performance Indicators) and set them up in tools like Google Analytics and Google Tag Manager. Achieving these goals is tracked and reported in our clients’ accounts.

Technical audit for multilingual SEO success:

A key component of successful multilingual SEO involves conducting a thorough technical audit of the client's website. If technical issues lead to Google penalties, it can adversely impact the effectiveness of multilingual SEO efforts. Our initial step is to compile an action list that addresses aspects like URL structures, tags, mobile responsiveness, and loading times. Identifying and resolving these issues is typically straightforward and crucial for the SEO strategy.

Ongoing work and transparent reporting:

Our multilingual SEO strategy is implemented on a biannual basis, with each month dedicated to specific tasks. These include keyword evaluation, link building, and making structural adjustments as needed. Transparency with our clients is a priority; hence, we provide a detailed monthly report outlining the work completed, planned future activities, and grant access to our reporting tool. This ensures that our clients are consistently informed about the progress and direction of their multilingual SEO campaign.

Ready to explore multilingual SEO?

If you’re looking to expand your business’s reach with multilingual SEO, contact us. We’ll work together to identify the most effective solution for your needs.

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Offering multilingual SEO in various languages

Benefits of multilingual SEO

The most popular open source CMSs, such as WordPress, Drupal, Magento and Joomla, offer a range of options for websites with multilingual SEO structure. They allow us to configure websites with separate domains, subdomains and subfolders based on a common database. The advantages of this solution are many. If we update anything on the website, the design, the product list, the pricing, the same update takes place on all versions of the website. In this way, time is saved and you as a customer avoid the risk of missing a price change or a product that is no longer sold. With a common database, there is also the possibility to link together corresponding pages in each language according to best SEO practices.