Everything you need to know before starting a website project

Another vacation has come to an end. You're back at the office, and it's time to finally tackle all those things you postponed until after the holidays. Like that website project, for example. At the time, putting it off felt like a great idea. But suddenly, “later” has turned into now.

We get it. Starting a new website can feel like a big task. But it doesn’t have to be overwhelming. We’ve gathered answers to some of the most common questions from people who’ve recently been in your exact situation. Hopefully, this will make the whole thing a little easier.

Time for a new website - where do you start?

As with most things, getting started is often the hardest part. And the easiest solution is simply to start. To get your brain going, try answering these three simple questions:

  • Why do you need a new website?
  • What do you want to achieve with it?
  • What should your audience think, feel, and do when they visit your site?

How do you actually get started?

Once you know what you want to achieve, the next question is how to turn that into action. That’s where we come in.

At Mild, we’re happy to support you. Reach out, and let’s book a meeting to discuss your goals and how we can help you reach them. You tell us what you’re looking for - and we’ll make it happen. Not entirely sure what you want yet? No problem. We’ll guide you in the right direction.

What you get when you build your website with Mild

  • Long-term support from idea to launch - and beyond
  • Clear structure and transparency from day one
  • A team of passionate experts
  • Full clarity on where your investment is going
  • A dedicated partner that shares your goals

What are the key parts of a website project?

Once we’ve aligned on your goals, it’s time to get to work. Building a website is a team effort - and each phase has its own purpose. At Mild, each of us is passionate about our part of the process, and that’s exactly why you want us on your team.

  • Strategy, SEO & structure: We start by analyzing keywords, planning a clear sitemap, and identifying content needs. This also includes technical limitations and new requirements.
  • UX & design: We combine functionality with design to create a user-friendly, brand-building interface that guides visitors to take the right actions.
  • Development: We bring the design to life through code - including integrations, accessibility, and performance optimization.
  • Content & popularization: We create and place the right content - text, images, video, and graphics - all neatly structured in the right places.
  • Final testing & launch: We test everything thoroughly: speed, responsiveness, UX, and functionality. Only when everything’s perfect do we hit launch.

“After each phase in a website project, we ask ourselves: is this the best we can do? The answer needs to be yes - only then are we done.”

Albin Nystedt
Team Lead UX/Design

How do I know what content to include?

A beautifully built site is worth little without strong content. We help you create text, images, videos, and more - based on a clear strategy with SEO, audience, and purpose in mind.

What tech platform is best for us?

Choosing a platform can feel like a jungle. Most of the time, we recommend WordPress or WooCommerce because of their flexibility and long-term value.

Overwhelmed just thinking about it? Don’t worry - we’ll support you with what you don’t know and take care of what you don’t have time to learn.

What are the keys to a successful long-term partnership?

Without our clients, we’re nothing. That’s why your goals become our goals. Whether you want to generate more leads, increase sales, or boost digital presence, that’s our priority. We offer a mix of high competence, genuine dedication, close collaboration, and transparency. Teamwork makes the dream work, right?

How long does a website project take?

It depends on the scope. A smaller website might take 1–2 months, while a larger e-commerce site can take 6 months or more. Together, we’ll create a realistic timeline based on your dream launch date.

How much time will I need to spend on the project?

You’re especially important at the beginning, when we want to understand your business and goals. But we know you’re busy - maybe even catching up on things you put off over summer. So while you focus on that, we’ll move the project forward. You’ll be involved in a transparent way, where your feedback and decisions guide us.

How much does a website project cost?

We wish we could give you a fixed number, but we create tailored solutions - so it depends on what needs to be done. What matters most is not your budget size, but that we deliver maximum value based on what you have.

We always work transparently and collaboratively to make sure your investment goes where it makes the biggest impact.

What does your maintenance model look like?

We handle everything behind the scenes, so you can focus on what matters most in your business. Our model includes:

  • Hosting: Mild Cloud is more than hosting - think of it as a spa for your site. Fast, secure, unlimited, and scalable.
  • Security updates: Your website is a living product that needs maintenance. We handle all updates, typically overnight to avoid disruptions.
  • Support: Whether tech issues pop up or you have new ideas - we’re here for you when you need us.

What happens after launch?

Your website is the foundation for all your digital marketing. Once live, you can start launching campaigns, publishing content, and driving traffic. It’s your digital home - and we’ll help you fill it with the right things.

We also offer ongoing marketing, optimization, and support to help your site grow with your business.

How do I know if the website is successful?

From day one, we set measurable goals (KPIs) based on your objectives – whether it’s leads, sales, or engagement. Using analytics tools, we track performance and continuously improve your site to make sure it keeps delivering results.

We are here for you and your web project.

Do you feel ready to tackle your web project? We say: go! Autumn is for new websites or an improvement to the one you already have. And we're more than ready to help you.