Google has just rolled out its second major algorithm update of the year - the June 2025 core update. The rollout began on June 30 and is expected to continue for up to three weeks. As always with core updates, the aim is to improve the search experience by surfacing more relevant, helpful, and trustworthy content.
But what does this mean for your website? Here’s a summary of the key takeaways
What’s new with the June 2025 core update?
As usual, Google has been tight-lipped about specific details, but we know this update involves broad changes in how content is evaluated and ranked. That means it doesn’t just affect individual pages - it impacts entire websites.
This time, we’re seeing continued emphasis on:
- Content quality and user value
- Credibility and transparency (E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness)
- Technical stability and a good user experience
- Reduced visibility for low-quality or spam-like content
Jens Gustafsson"Every core update is a recalibration of what Google considers a good answer to a search query. Our job is to understand that shift - and make sure our clients’ content remains the best choice."
Head of SEM/SEO, Mild
How your visibility may be affected
Some websites may see immediate changes - for better or worse. But the most important thing right now is not to overreact. During the rollout period, rankings can fluctuate significantly as Google fine-tunes the update.
Our recommendation:
- Keep a close eye on data: traffic, visibility, and CTRs
- Identify which pages are most affected - both positively and negatively
- Hold off on major changes until the update is fully rolled out
- Analyze patterns - what kind of content is currently being favored?
What to do if you’re losing rankings
A drop in rankings doesn’t necessarily mean something is wrong. Core updates are about reassessing the overall value of content - not penalizing individual sites.
Use this moment to review:
- The relevance and originality of your content
- Clarity around authorship and expertise
- User experience and technical performance
- How well your content meets your audience’s intent
We’re monitoring so you don’t have to
At Mild, we always monitor major updates closely. Once the search results begin to stabilize, we’ll conduct deeper analyses and identify trends - both across industries and for our clients.
Want help understanding how the June 2025 Core Update affects your visibility? Or need a second opinion on your content strategy? Get in touch - we’re here to help.
