Clients we have helped
What is Generative Engine Optimization (GEO)?
GEO is all about optimizing your content to appear in answers generated by AI-driven tools like ChatGPT, Google Gemini, AI Overviews, and Perplexity — rather than just traditional search results. In practice, that means making your content so relevant, clear, and trustworthy that the AI chooses to quote you directly.
While SEO aims to get clicks from Google, GEO focuses on getting the AI to mention your brand in its answer. And when it does? People pay attention.
Why GEO? Here's why:
🧠 AI is the search engine of the future
AI-generated answers are already transforming how people search. 60% of searches today end without a click - the user gets the answer directly.
🏆 GEO puts you first in the AI response
With the right optimization, your content can be the one AI chooses to quote, recommend, or cite - no clicks needed.
⚡️ First-mover advantage
GEO is still new. That means you can take a leadership role in a rapidly growing search space - before the competition even realizes it’s happening.
Explore our work
Partnerships
How we work with GEO at Mild
— strategic, technical and long-term
We’re a digital agency with deep expertise in both SEO and AI – and we know how to create content that AI loves. For us, GEO isn’t about quick fixes. It’s about building a digital footprint that AI wants to quote, recommend, and highlight – again and again. Here’s how we do it:
GEO the Mild way – our step-by-step process
- SEO Benchmark
- SEO and AI audit
- Prioritized action plan
- GEO-optimized content
- Structured data & technical optimization
- Digital PR and mentions
We see GEO as part of something bigger – your brand strategy. That’s why we continuously update and deepen your content, rather than optimize once and hope for the best. With every update, you increase your chances of becoming the AI’s top choice – and your customer’s.
1. SEO Benchmark
We start where it always starts: with searchability. We analyze your current rankings, identify technical blockers, map new keyword opportunities, and ensure your SEO foundation is solid – a critical base for effective GEO.
2. SEO and AI audit
How does AI currently perceive your brand? We evaluate how often tools like ChatGPT, Gemini, and Perplexity mention your content, what gets surfaced – and what doesn’t. We also benchmark your competitors’ AI presence to spot your advantage.
3. Prioritized action plan
You’ll get a concrete, prioritized roadmap showing exactly what to do – and in what order – to improve your visibility in AI overviews, citations, and generative answers. No fluff. Just actionable next steps.
4. GEO-optimized content
We write or rework your content to provide clear, fast, and direct answers to users’ questions — often in Q&A format. We optimize headers (H1–H3), bullet lists, and structure so AI can easily interpret, extract, and cite your content.
We also include factual references, author bios, and expert insights that build your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
5. Structured data & technical optimization
We implement schema markup, FAQ structure, and other tech improvements to help AI understand your site. We also ensure fast load times, mobile responsiveness, and cross-device compatibility.
6. Digital PR & mentions
We help you get visibility on third-party platforms, secure mentions in industry media, and build a strong digital footprint. AI engines love to cite brands that others are already talking about – so we make sure they are.
What our customers say
“At Mild, we have found a strategic partner who contributes with creative ideas, proactive solutions, and constantly works agilely to find the right way forward for our digital business to grow sustainably and long-term. We are extremely satisfied with our collaboration and look forward to utilizing Mild’s expertise in more e-commerce areas in the future.”
“We have worked together for just over a year with a brand new website. The project includes i.a. strategy, SEO, design, UX, technology and marketing automation. Mild are extremely professional in their approach to a web project and deliver at the highest level”
“Throughout the collaboration, we have had a clear and open dialogue, which has made it easy for us to be involved and follow the work process. Mild has a well-developed way of working around project management and an ability to understand and familiarize themself with our challenges”
“We have had a fantastic collaboration for about 6 years. Mild has built our entire site, webshop and helps us with our digital marketing.
A full-service agency of rank, and we are very satisfied with our cooperation.”
“We realized that we lacked the professional competence, which Mild offers, to be able to take the next step in our development as a sports clinic. After a careful review of various actors on the market, the choice fell on Mild. Something we absolutely did not regret. They have a good breadth in their offer and it feels safe to rely on their experience. We experience them as professional, knowledgeable and structured”
“Lovely group with broad and varied knowledge. Supporting us well on our SEO and Google Ads journey!”
“I am very satisfied with Mild”
Why choose Mild as your GEO partner?
- Two worlds, one team: SEO meets AI with experts in both fields.
- Data-driven insights: We analyze how AI reads your content - and how you can influence it.
- Impactful content: Not just rankable - citeable.
- Clarity at every step: You always know what we are doing, why, and what it leads to.
- Stay ahead in the AI revolution: Don’t just be visible - be the AI’s top pick.
FAQ: Generative Engine Optimization (GEO)
What’s the difference between GEO and SEO?
SEO helps you rank in traditional search engines like Google. GEO makes your content the go-to answer for AI tools like ChatGPT or Gemini. SEO drives clicks. GEO puts your brand directly in the answer.
Is GEO relevant if I already work with SEO?
Yes! GEO builds on a strong SEO base but takes it further. You need SEO to be found – and GEO to be cited. They complement each other and belong in the same strategy.
How do I know if I appear in AI-generated answers?
We run a GEO audit to check how AI tools currently reference your brand – or if they don’t. You’ll get a clear snapshot of where you stand and what needs to change.
How fast can I see results from GEO?
GEO is still new, so impact can show up quickly – sometimes within days or weeks, especially with a solid SEO foundation. We use Google Search Console to speed up indexing and track results in real time.
Do we need to make technical changes to our website?
Sometimes, yes. To make sure AI understands your content, we often need to work on structured data (schema markup), page structure, and performance. But don’t worry – we handle both tech and strategy for you.
How do we measure GEO results?
There’s no dedicated tool yet, but we track visibility in AI overviews, citations, and traffic patterns using Google Analytics 4, Ahrefs, and manual AI testing. You’ll get regular updates – so you see the results clearly.
Is GEO relevant for every industry?
Definitely – but especially for brands that want to lead with knowledge. Industries with research-heavy audiences (like B2B, e-commerce, tech, and consulting) stand to gain the most.
