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Here we share what we are passionate about – digital strategy, technology, design, marketing, and everything in between. You will find a mix of trend insights, smart tips, and perspectives straight from our specialists.

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Three questions that reveal if your SEO agency really delivers

You don't have to be an SEO expert to know if your agency is delivering. Here are three simple questions that will reveal if the work is actually leading somewhere. The answers say more than you think.

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Why website quotes vary so much in price

A quote of 65,000 and one of 420,000 may look almost identical on paper. Here we figure out what's actually behind the headlines and how to compare in a smart way.

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Mild is a Google Premier Partner in 2026 – for the second year in a row

We're doing it again. Mild has been named a Google Premier Partner in 2026, an award given to the top three percent of agencies in each country. Learn more about what this means for you as a client.

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Design systems – what is it and why should you care?

The same button looks different on two pages. No one knows which blue is which. Promotional materials take three times as long as they should. Do you recognize yourself? Then it's time to talk design systems.

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The hidden costs of the web

The site is launched, the goal is achieved and someone says: “perfect, then we're done.” It's as reasonable as believing that a gym membership automatically gives you stronger arms.

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UX writing and microcopy – the small words that make the big difference

“Send” or “Book my meeting”? Small word choices can make a big difference. Here’s the guide to better UX writing and microcopy.

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A brief for those who want to write a good brief

Projects that stay on budget and deliver results start with a good brief. We show what should be included and why it matters.

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The checklist for a successful website launch

Launching a website is like cooking dinner for a large group of guests. With the right preparation and a clear checklist, the result is significantly better.
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Design trends – when to jump on and when to skip?

With another year almost upon us, it's time to take a look at which design trends have been strong in 2025. And what would be more fitting than to delve a little deeper into these trends?

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How to understand technical SEO – without writing a single line of code

In this article, we'll figure out what technical SEO really is, why you as a marketing manager or decision maker need to care, and how you can get a handle on it without having to touch a single piece of code.
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From agency to partner

We don't believe in “us and you.” We believe in shared goals, open workspaces, and close collaboration that actually works in everyday life – not just on paper.

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Digital strategy – what does it really mean?

Here we explain what a digital strategy is, what it should contain, why it is business-critical and how you as a CEO, marketing manager or business manager use it as a concrete tool to achieve measurable results.
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8 smart ways to use AI in digital marketing

Here are some practical ways marketers can leverage AI to work smarter and get better results.
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Google rolls out AI Mode in Sweden

Google has now launched AI Mode in Swedish, as part of a global rollout covering 35 new languages and 40 new countries. In short, this means we in Sweden can now chat directly with AI inside Google Search, without needing to rely on external tools like ChatGPT or Perplexity.
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ChatGPT launches buy button

ChatGPT launches Instant Checkout – a buy button in the chat that gives e-commerce a new dimension. But what does it really mean? When will the feature come to Sweden? And how do you get ready for the shift? Let's dive into the subject.

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What is schema markup and why should you use it?

In this article, we dive into the topic, break down why it matters, and show you how to get started so you can secure your spot in the search landscape of the future.
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From Google to AI Tools

“Just Google it” has long been the obvious response to almost any question — a heated dinner table debate, a colleague’s random inquiry, or a passing thought by the coffee machine. But now, we’re rapidly turning to AI tools like ChatGPT instead.
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How to choose the right Google Ads campaign – a simple guide to campaign types

Google Ads offers several different campaign types depending on what you want to achieve – increase sales, drive traffic, build a brand or promote an app. But how do you know which campaign type is right for you?

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Business-critical problems custom AI can solve

Writing content with ChatGPT and wondering what’s next? Our custom AI solutions solve more challenges than you might think.
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New SEO concepts: what they mean and how to use them

AI has changed how we search — and how we need to optimize. In this article, we break down new SEO concepts like AIO, GEO, AEO and SXO. What do they mean, and how can you actually work with them?
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7 common AI challenges in marketing teams – and how to solve them

In this article, we highlight some of the most common AI challenges that marketing teams face – and how they can be solved.
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Three common challenges in Meta advertising

Many campaigns are driven by gut feeling – but great results require more than that. With Mild Analyze, you get insights that make it easier to make the right decisions.
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Everything you need to know before starting a website project

Creating a new website can feel like a big challenge. But it doesn’t have to be complicated. We’ve gathered answers to some of the most common questions from people who’ve recently been in the exact same position as you.
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How to write articles your audience will actually read

How do you write something your audience genuinely wants to read? Let’s break it down - step by step.
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June 2025 core update – here’s what we know so far

Google has just rolled out its second major algorithm update of the year - the June 2025 core update. The rollout began on June 30 and is expected to continue for up to three weeks.
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How to become AI’s favorite source

AI-powered tools like ChatGPT, Claude, Perplexity, and Google Gemini are reshaping the landscape of search and visibility. These systems increasingly act as digital gatekeepers - deciding which sources get seen and which don’t.
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Performance marketing vs. brand marketing – do you really have to choose?

It’s easy to think you have to take sides – that one approach excludes the other. But in reality, it’s the combination of both that creates the strongest and most sustainable results.
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AI in practice – why we built Mild Analyze

Working with social media is fun, creative -and sometimes quite overwhelming. So we thought: Can AI make it easier? The answer became Mild Analyze.

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From cautious to click-ready – how we shop online in spring 2025

After a few turbulent years, e-commerce is finally finding its footing again. According to the E-barometern Q1 2025, online shopping grew by 9% — the strongest start since 2021.
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Google is testing AI Overviews in Sweden – here’s how it affects your visibility

Google is rolling out one of its biggest search-related changes in years. AI Overviews have now entered testing in Sweden.
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European Accessibility Act – is your website ready?

In June 2025, the European Accessibility Act (EAA) will come into force. This presents the perfect opportunity to review how your website works for all users - and at Mild, we’re here to help.
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ROAS: Keep track of every penny

You’ve probably come across the term ROAS and wondered what it actually means. Is it just another marketing buzzword—or something you should be paying attention to?

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Want to sleep better at night? We know how.

Sleep problems can stem from many things. But one item you can confidently check off the worry list? Your website.
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How to run an SEO audit like an agency

SEO is not just about being visible – it's about being visible to the right people, in the right way, and at the right time.

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The biggest myth about ROI – and why you should flip the script

ROI – three little letters that make executives nod seriously, marketers sweat, and CFOs reach for their spreadsheets.
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March 2025 core update – what you need to know

Google is rolling out the first core update of the year – is your website affected?
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Mild named Google Premier Partner 2025

Mild is a Google Premier Partner 2025, an exclusive recognition awarded to the top 3% of agencies in Sweden that deliver the highest quality in Google Ads.
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How we shop online 2025

How we shop online in 2025 – insights from the E-barometer

PostNord’s latest E-barometer takes the pulse of e-commerce and highlights what it takes to succeed today. We’ve reviewed the report and picked out the key insights—how we shop.
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Five years with HubSpot – our key takeaways

A conversation over coffee with HubSpot specialists Pontus Arvidson and Alexander Seibel became a chance to reflect on the journey.
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Boost your SEO with quick fixes you can implement today

SEO doesn't have to be difficult. There are steps you can take today that will quickly improve your visibility in search results.

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Google Ads: Key insights and tips to dominate Q1

Here, we share the most important insights and tips to optimize your Google Ads campaigns and kick off the year with a strong start.

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Reason, emotion and AI – building stronger customer relationships

Leveraging AI is not just about efficiency; it’s about creating content and experiences that feel relevant, genuine, and personal.
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Conversion Jam 2024

Did you miss this year’s Conversion Jam? Don’t worry—Mild’s CRO specialists, Herman and Ludvig, took on the role of conference reporters on a chilly autumn morning to explore the latest in the world of CRO and UX.
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Advertising that hits the mark – master Programmatic

Programmatic advertising helps you reach the right people, at the right time, with the right message. Read on to discover how you can make your advertising smarter and more impactful.
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A guide to GEO – how to secure your place in AI searches

Generative Engine Optimization (GEO) is a new opportunity for businesses to directly reach audiences through AI-generated responses. But what exactly is GEO, and how does it differ from traditional SEO? Let’s break it down!

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Creating conversion-driven design with UX principles

Explore how Jakob's, Hick's, Miller's, and Fitts' laws can optimize user experience by simplifying design and streamlining decision-making processes for users.

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Latest trend report from TikTok

Explore the latest trend report from TikTok. Learn more about how innovative courage and curiosity are shaping the latest trends in content creation.
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This is how attribution settings work on Meta LinkedIn and Google Ads

In today's digital marketing, it is important to understand how different platforms measure the value of conversions and interactions. This value is called attribution.

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Swedes and the Internet 2024

Internetstiftelsen recently released its annual report, “Swedes and the Internet 2024.” We’ve gathered some key insights and trends that every marketing department should be aware of.
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How we use HubSpot to drive our daily operations

When we talk about HubSpot, we're not just talking about a tool that we offer our clients – it's also a tool that we ourselves use on a daily basis. In the article, we tell you how we use HubSpot to optimize our business processes.

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Meta launches new AI-powered advertising tools ahead of the holidays

Meta has rolled out a series of new ad features ahead of the upcoming holiday season, aimed at helping businesses boost sales through more personalized and relevant ads.
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Maximize conversions with an effective marketing funnel

Every marketer should understand what a marketing funnel is and how it can help you generate more customers for your business. In this article, we delve deeper into the different stages.
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How dynamic search ads and Performance Max work

DSA and Performance Max are both powerful tools within Google Ads, with DSA creating ads based on website content and Performance Max optimizing cross-platform advertising using machine learning.
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Take your business to the next level with AI-driven CRM-optimization

Dive into our article on how companies can optimize their operations by using AI combined with CRM systems for improved efficiency and customer loyalty.
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Latest news in HubSpot during August

In August 2024, HubSpot released a series of updates that further strengthen their platform. We have compiled the most important ones for you.
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How to get started with NPS

Discover how to get started with Net Promoter Score (NPS) to measure and improve customer loyalty. Step-by-step guide to implementing a successful NPS strategy.
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Explaining HubSpot’s updated pricing model

This spring, HubSpot has begun a significant change to its pricing model. As HubSpot Gold Partners, we are excited about the new opportunities this price change brings to our clients and what we at Mild can offer.
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How to succeed with short-form video

Explore our top tips on how to succeed with short-form video and learn best practices for creating engaging content.
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WCAG and the European accessibility act – this is what you need to know

The European accessibility act will soon also apply to the private sector, and we have gathered what you need to know.
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Maximizing performance and security with regular WordPress updates

Keeping WordPress, WooCommerce, and plugins continuously updated is essential to secure and optimize your website. This article delves into why updates are critical to maintaining high security on your website.
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Cybersecurity in Sweden’s digital landscape – time to review your solutions

The recent surge in cyber threats has likely not escaped anyone's notice. In a world where our digital solutions are becoming increasingly integrated into our daily lives, the importance of cybersecurity has also grown exponentially.
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Four Social Media Trends in 2024 – What Is Expected from You and Your Brand

In 2024, users expect you to appear in their feed at the right time, even before they knew they needed you. At the same time, more and more people are using social media as search engines.
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How to Use ChatGPT in Your SEO Work

How do you simplify and streamline SEO work in the marketing department, you might wonder? One way is to utilize AI. We have listed our best tips on prompts and approaches that you can get started with right away.
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Demand Gen – Google’s new campaign update

Google's new campaign type Demand Gen is currently being implemented by many. This variant replaces the previous Discovery campaigns.